PDA

View Full Version : ‘Angry Birds’ Maker Said to Discuss Investment at $1.2 Billion Valuation


arta
08-12-2011, 02:28 PM
http://www.bloomberg.com/news/2011-08-11/-angry-birds-maker-seeks-1-2b-valuation.html
Rovio Entertainment Oy, the Finnish creator of the “Angry Birds” mobile-phone game, is in talks to receive funding that would value the company at about $1.2 billion, two people with knowledge of the discussions said.

The Espoo, Finland-based game maker is considering taking a strategic investment from a company in the entertainment business, said the people, who asked not to be named because the talks are private. The name of the entertainment company couldn’t immediately be determined. Rovio has rejected similar offers from large institutional investors, the people said.

Rovio may use any new funds to fuel its expansion. The company plans to make an “Angry Birds” movie and open offices outside of Finland, and is seeking to capitalize on the popularity of its brand in countries such as China, where it aims to sell stuffed animals and clothing in 200 retail stores.

The most likely investors in Rovio include game developers Electronic Arts Inc. (ERTS) and Zynga Inc., and media giants News Corp. and Walt Disney Co. (DIS), said Michael Pachter, managing director of research at Wedbush Securities Inc. These companies could help Rovio reach new audiences, he said.

“I can see how Disney would take ‘Angry Birds’ and turn them into a theme-park ride and a movie,” said Pachter, who is based in Los Angeles. “Zynga could take ‘Angry Birds’ and make it into ‘FarmVille.’”

Earlier Funding

In March, Rovio received $42 million in funding from investors including Skype Technologies SA co-founder Niklas Zennstrom’s Atomico as well as Facebook Inc. backer Accel Partners.

Sini Matikainen, a spokeswoman for Rovio, declined to comment on the company’s funding plans. Jeff Brown, a spokesman for Electronic Arts, declined to comment on potential investments. Dani Dudeck, a spokeswoman for Zynga, also declined to comment, as did Dan Berger, a spokesman for News Corp. in Los Angeles. Zenia Mucha, a spokeswoman for Disney, didn’t immediately respond to a request for comment.

“Angry Birds” is one of several Web games to be offered on Google Inc.’s new social-networking site, the Mountain View, California-based company said in a blog post yesterday.

Joyomi
08-12-2011, 02:46 PM
Let it die already. There is no need in this world for a theme park based off a flash game.

Eli
08-12-2011, 02:53 PM
Thread filled with how much Angry Birds sucks starts here:

edit: shit, beaten.

backtothis
08-12-2011, 03:00 PM
Let it die already. There is no need in this world for a theme park based off a flash game.

No, you.

Thread filled with how much Angry Birds sucks starts here:

edit: shit, beaten.
Owned.

Joyomi
08-12-2011, 03:01 PM
I never said it sucked, this just is not nessecary for a flash game on the app store. They could be using that money to help starving people in Africa or help the US economy and the poor in the states.

LOLavi
08-12-2011, 04:21 PM
I never said it sucked, this just is not nessecary for a flash game on the app store. They could be using that money to help starving people in Africa or help the US economy and the poor in the states.

actually it wasn't originally a flash game... :P

But really, don't let EA suck up all companies :P Let Rovio be Finnish :) Not Disney either or we'll see Angry Birds in freakin' Mickey Mouse Club House, Zynga would probably give a chance of AB finally going to FB, can't comment on News Corp :P AB doesn't suck, it's just boring :P

js1210
08-14-2011, 05:25 PM
Interesting strategy Rovio is having. Long after people have grown bored of Angry Birds gameplay(you know it will have to happen within the next several years or so) they will still be obsessing over movies, tshirts and adorable little stuffed animals. An IP that becomes more popular in other mediums than the one it originated in! It would be the Superman and Mickey Mouse of gaming(whens the last time there was a big superman comic or Mickey Mouse animation?) hopefully for Rovio the movie will be a hit and they could follow it up with good new Angry Bird games and new IPs as well. I personally think their value will burst after the angry bird craze dies down, but ill be interested in seeing what happens

Luke Kellett
08-17-2011, 05:51 AM
Wow, this franchise is really dominating the market even years after it's release...

I wonder if Mario Bro's got this much publicity back in the day?!