New TouchArcade Logo

[Jdragoon19]

I love the new logo for the site guys! It looks awesome!

Keep up the good work. :)

http://toucharcade.com/wp-content/uploads/2012/01/talogo2.png

[arn]

I love the new logo for the site guys! It looks awesome!

Keep up the good work. :)

thanks. It was a loooong time in coming.

Initial feedback seems good. It can be hard for me to tell how people will react as I've been staring at these logos seemingly forever.

arn

[Teknikal]

I like it very clean looking, simple and effective.

[backtothis]

Classic, simple, yet still captivating. Really nice work. It's come a long way since I saw the brainstorm for it in the other thread.

Edit: The colors are the best part. Great choices.

[Echoseven]

I think it's very stylish and modern, but I don't think it represents games as much as the other one did...


Though I'm okay with that, since the logo is meant to represent the site.

[arn]

I think it's very stylish and modern, but I don't think it represents games as much as the other one did...


Though I'm okay with that, since the logo is meant to represent the site.

The a is supposed to also represent an arcade cabinet, if that helps.

arn

[backtothis]

The a is supposed to also represent an arcade cabinet, if that helps.

arn

Holy shit, didn't even see that.

[RaptorF35]

The a is supposed to also represent an arcade cabinet, if that helps.

arn

Wow, that's awesome!

[lord-sam]

If it ain't broke, break it.

Great logo!

[EfratBarTal]

i want the old logo back :mad:

[blakespot]

The a is supposed to also represent an arcade cabinet, if that helps.

arn

You're not supposed to just up and say that out loud, A!



bp

[dk2]

Logo is okay, color scheme is horrendous. Grey and yellow.... might be okay for a construction site with loaders and cement trucks but it is not alright for the Touch Arcade logo, keep trying.

[Acumen]

I love it :)

Colors are my favorite anyways and the arcade cabin, man I wouldn't have seen that in 1000 years. Now I can't unsee the pun.
Lovely work !

[Trysis3]

I like the idea but not the execution!

[LOLavi]

Yeah I love it too! :D Space Invaders logo was good, but it was time for a change!

[spidey]

You're not supposed to just up and say that out loud, A!



bp
I thought it was pretty obvious. But looks like people have missed it. I'd suggest a teeny tiny space invader in the cabinet... assuming the licensing still holds.

[spidey]

You're not supposed to just up and say that out loud, A!



bp
Perhaps if the hollow of the "a" were filled up, more people would see the arcade? I am all for keeping it as it is, but my two cents.

[LimeiBook86]

Hey there, I'm Steve. I helped with the initial sketches for the logo. I love how it came out in the end, Wolfgang did a wonderful job! So a big cheer for him.

It was hard keeping the new logo to myself for a bit over a month. But I'm glad that you like it, I can't count how many designs we went though, but it came out great.

I just wanted to stop by and say thanks for all the mentions & tweets. :)

-Steve
(also LimeiBook86 from MacRumors :p)

[Ddyracer123]

I'd like it if it wad changed a little. The logo is ok, but the tagline font is too bright.

[makitango]

I miss the old one, it was iconic and very defining. The new one looks somehow like most icons do, it reminds me of commercial game networks somehow. ;(

[Allanon]

is there a picture of the logo before to compare side to side?

[swishinj]

I like the logo, but I like the old one better. I totally agree with the switch, it is a good idea for the image of TA.

[crex]

I like it. It's stylish and modern but it needs a bigger sense of what it is trying to represent. At it's current state, it actually looks somewhat generic to me. I get the whole 'A for arcade cabinet' thing, but that just isn't enough. The colors are alright with me.


As far as the old logo goes, I rank them on the same level. Both are good, but could use a touch-up.

[MidianGTX]

The old logo was terrible. I love the site, but that thing always looked like a rush job to me. As the front page post says, TA really needed to come across as its own brand and this new design does the trick. You don't need to look far to see that smart and simple is the way to go with brand logos (Swoosh? (http://en.wikipedia.org/wiki/Swoosh)) and the colour scheme is brilliant; I've always had a soft spot for orange/yellow gradients.

I voted for a slight change though, and rather than type the whole thing out again I'll just post my comment from the article...

"I kinda wish the top of the T and A were joined. It's pretty cool how you've got that false perspective illusion going on there and I think it'd be even more of a mindf*** if they were connected. In a good way of course. It'd look cleaner on smaller versions of the icon too."

[arn]

is there a picture of the logo before to compare side to side?

here's one I found on the net

http://en.ratrodstudio.com/wp-content/uploads/2011/12/toucharcade_gameoftheweek.jpg

[Echoseven]

That's curious... As that is my post. :p

[IntrinsicGames]

I've gotta say, the new logo is growing on me. I immediately thought of Traveller's Tales logo when I first saw it. Interesting that with the old logo, the 'Arcade' part was orange, whereas the new one the 'touch' part is.

To be a bit nitpicky, I find the gray 'a' in the logo kinda blends in with the grayish background. But more importantly, that tagline needs an update urgently - to "the latest in iOS gaming" ;)

[Echoseven]

But more importantly, that tagline needs an update urgently - to "the latest in iOS gaming" ;)

This was mentioned in the comments on the front page - "iPhone gaming" shows up on searches a lot (a lot) more that "iOS gaming".

[LBG]

I like the design, but I'm not so keen on the colour.

In my opinion, lime green looks better and it kinda fits better with the arcade theme.

http://farm8.staticflickr.com/7171/6634207431_86b94329e6_z.jpg

And I know the "t" doesn't look 3D. I just changed the hue and couldn't be bothered to add gradients to make it look 3D.

[Blackharon]

The thin small text is incredibly hard to read when the background isn't the charcoal grey in the forums. Whenever you skin the front page you might as well not have the tag line.

Even on the grey it's not the greatest - it's just too thin.

[The Bat Outta Hell]

h8 it so much arn

how cud u

[drelbs]

h8 it so much arn

how cud u

You're just grumpy that the tagline "Keeping you in touch with the latest in Dr. Porkenheimer's name changes" was voted down. :p

[IntrinsicGames]

This was mentioned in the comments on the front page - "iPhone gaming" shows up on searches a lot (a lot) more that "iOS gaming".

Figured as such - maybe it should be "latest in iPhone and iPad gaming" so you keep that in there - but isn't the tagline just part of the image (aka not related to search engine optimization)? In any case though, TouchArcade definitely seems to have the largest community for iOS gaming, so must be doing something right.

[reec0X]

yeah...word "iPhone gaming" is a specific reference only to iPhone but NOT iPad. In this case the forum is related to ALL iOS apps world...Better to replace iPhone to iOS...just a suggestion :).

[Random_Guy]

Well, at least it's better than the old one...

[MidianGTX]

I like the design, but I'm not so keen on the colour.

In my opinion, lime green looks better and it kinda fits better with the arcade theme.

http://farm8.staticflickr.com/7171/6634207431_86b94329e6_z.jpg

And I know the "t" doesn't look 3D. I just changed the hue and couldn't be bothered to add gradients to make it look 3D.

Man... all due respect and everything, but that looks garish as hell to me. Lime (or in this case: neon) green just screams "Geocities" and that's something every website on the planet wants to avoid ;)

I agree with the talk about the tagline needing bulking up a bit though. It's so thin it almost looks transparent in places.

[LBG]

Man... all due respect and everything, but that looks garish as hell to me. Lime (or in this case: neon) green just screams "Geocities" and that's something every website on the planet wants to avoid ;

Bright green isn't to everyone's taste but neither is dull orange. I guess my preference for green might be influenced by the fact that my beloved motorcycle is lime green :D

[drelbs]

Man... all due respect and everything, but that looks garish as hell to me. Lime (or in this case: neon) green just screams "Geocities" and that's something every website on the planet wants to avoid ;).

Bright green isn't to everyone's taste but neither is dull orange. I guess my preference for green might be influenced by the fact that my beloved motorcycle is lime green :D

Is it funny that the add directly below your two posts looks like this?

http://img189.imageshack.us/img189/9225/bannerswd.png

I was thinking some purple might go well with that green... Maybe if you just toned down the colors a bit. ;)

[blakespot]

Logo tweaked, subtext cleaned up, "iPhone" went to "iOS" - a few subtles.

So, it's now safe to get the tattoo, folks. :)



bp

[Blackharon]

Image link seems broken on main page. Works on the forums. Looks clean!

[backtothis]

"iPhone" went to "iOS"

So, it's now safe to get the tattoo, folks. :)



bp

About time! Hope it doesn't decrease the number of hits TA gets though.

[blakespot]

About time! Hope it doesn't decrease the number of hits TA gets though.

It's just a graphic. Shouldn't make a difference.



bp

[HardcoreEricXXX]

Thank you for making a thumbnail picture for quicklinks on the favorites toolbar in IE9.

[lord-sam]

I think it's safe to remove the 'The SPACE INVADERS icons are registered trademarks or trademarks of Taito Corporation used under license.' lines at the bottom of the page! :)

[bigbowlofjelly]

When adding bookmark to homescreen on iPhone i still get old logo, will you be updating this soon ?

[bigbowlofjelly]

When adding bookmark to homescreen on iPhone i still get old logo, will you be updating this soon ?

Will this be changed soon as its still space invaders logo on mobile version of site?

[crex]

When adding bookmark to homescreen on iPhone i still get old logo, will you be updating this soon ?

Will this be changed soon as its still space invaders logo on mobile version of site?

The TouchArcade app is near release so there will no longer be a need to bookmark it.

[knoids]

It's just a graphic. Shouldn't make a difference.



bp

Oh you THINK so eh? YOU ARE WRONG! I have about 33,000 friends who don't go to this website because they are annoyed with the logo! I am completely not serious!