wonderva
02-21-2009, 08:01 PM
2 interesting articles on PC World
Article 1: iPhone Apps Suffer From One Night Stands, Too (http://www.pcworld.com/article/159947/iphone_apps_suffer_from_one_night_stands_too.html)
Summary:
You Promised You'd Call...
The data, presented at this week's New York iPhone Developers Meetup, is actually geared toward developers--but there are some interesting insights for average App Store users, too. Here are three fun facts for any smartphone fan:
• Fact #1: With free apps, a whopping 80 percent of people abandon their selections the day after their first interaction.
• Fact #2: When it comes to paid apps, less than a third of users go back for more the following day.
• Fact #3: Only 1 percent of people end up developing a long-term usage relationship with any given app. Instead, most tend to lose interest after only a few minutes.
Is it just me, or is this all starting to sound eerily like an average night after the singles bar?
Article 2:Useless iPhone Software and Customer Habits Tied Together (http://www.pcworld.com/businesscenter/article/159996/useless_iphone_software_and_customer_habits_tied_t ogether.html)
Summary:
According to research by Pinch Media, 30 percent of customers return to a paid app the second day after purchase. About a month after buying an app, less than three percent of customers still use it. After two months, that base drops to about one percent. This disposable marketplace makes the iPhone software community even more fragile.
If customers don't return to an app, why should they bother paying more for something good? They'll keep expecting to pay just a dollar or two, instead of seeking out pricier, better-quality software. Few developers then invest time and risk into longer projects, opting instead to shotgun out a bunch of cheap apps and hope for a hit. Goodbye quality.
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Just wanted you guys to know. what are your opinions?
Article 1: iPhone Apps Suffer From One Night Stands, Too (http://www.pcworld.com/article/159947/iphone_apps_suffer_from_one_night_stands_too.html)
Summary:
You Promised You'd Call...
The data, presented at this week's New York iPhone Developers Meetup, is actually geared toward developers--but there are some interesting insights for average App Store users, too. Here are three fun facts for any smartphone fan:
• Fact #1: With free apps, a whopping 80 percent of people abandon their selections the day after their first interaction.
• Fact #2: When it comes to paid apps, less than a third of users go back for more the following day.
• Fact #3: Only 1 percent of people end up developing a long-term usage relationship with any given app. Instead, most tend to lose interest after only a few minutes.
Is it just me, or is this all starting to sound eerily like an average night after the singles bar?
Article 2:Useless iPhone Software and Customer Habits Tied Together (http://www.pcworld.com/businesscenter/article/159996/useless_iphone_software_and_customer_habits_tied_t ogether.html)
Summary:
According to research by Pinch Media, 30 percent of customers return to a paid app the second day after purchase. About a month after buying an app, less than three percent of customers still use it. After two months, that base drops to about one percent. This disposable marketplace makes the iPhone software community even more fragile.
If customers don't return to an app, why should they bother paying more for something good? They'll keep expecting to pay just a dollar or two, instead of seeking out pricier, better-quality software. Few developers then invest time and risk into longer projects, opting instead to shotgun out a bunch of cheap apps and hope for a hit. Goodbye quality.
----------------------------------------------------------------------------------
Just wanted you guys to know. what are your opinions?