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Great concept Matthew! I would focus on cutting down the video down a bit and getting people excited about your game quickly. You could probably...
You also might want to try Smart App Banners for your iOS games. Free and easy to implement on your website.
How about Brain Strange?
I'm always amazed at how well price representation works. But I guess once someone starts, it is tough to stop. Great analysis.
You could also figure out something related that you could give people who would be interested in your game. Maybe a strategy guide or a discount...
Some good points above, but generally the in-app purchases is the real revenue generator. Check out the top earning games lists, most of them are...