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    • [official support thread] SplitMetrics - free ASO growth-hacking tool...

    Discussion in 'Public Game Developers Forum' started by sheja, Feb 23, 2015.

    ?

    How do you check which icon/screenshots work better?

    1. I don't have time/sources for that

      0 vote(s)
      0.0%

    2. Ask friends/family

      0 vote(s)
      0.0%

    3. a/b test everything

      1 vote(s)
      50.0%

    4. Choose the one I like more

      1 vote(s)
      50.0%
    1. sheja

      sheja Active Member

      Feb 12, 2014
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      #1 sheja, Feb 23, 2015
      Last edited: Mar 10, 2015
      Happy to say that we rolled out a free beta for everyone here who believes in mobile growth-hacking and wants to A/B test icons, descriptions, screenshots and stuff like that...

      We run a few tests with some app publisher and results are quite impressive - i increase your conversion (no matter organic of paid) by 100-150% - how much money would you save?

      Normally I have 2-3 ideas for an icon and 2 for screenshots - why not to test them on real users and see what variant converts better, right?

      Everything is simple (I hope so)
      1. register at http://splitmetrics.com/
      2. upload a few creatives
      3. get the link
      4. launch a campaign and drive some traffic
      5. analyse the results and choose the best one

      What would you say about such a tool? We just released and I'd be happy to hear your comments and feedback.

      Happy a/b testing! :eek:
       
    2. sheja

      sheja Active Member

      Feb 12, 2014
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      #2 sheja, Mar 2, 2015
      app preview video is now also available.
      check if you page converts better with or without apppreview
       
    3. sheja

      sheja Active Member

      Feb 12, 2014
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      #3 sheja, Apr 16, 2015
      great news - iPad landing pages are now available.

      - video preview (see if the video increases conversion for your app/game)
      - icon (which icon is the most converting)
      - screenshots (find the best screenshots for your app and right order for them)
      - description (Call to action increases conversion by 135%)
      - 'read more' button (Learn if you need to put much efforts into writing)
       
    4. markofjohnson

      markofjohnson Active Member

      Apr 2, 2010
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      Game Developer
      San Francisco, CA, USA
      #4 markofjohnson, Apr 17, 2015
      Your poll - every option for me! Tried AB testing via mobile ad network, Facebook ads, and Twitter ads. Very hard to do - is the 'ad optimization' messing up the test? I've asked my favorite ad network for this feature and they are not really interested.

      Where is the traffic for your test landing pages going to come from though?
       
    5. sheja

      sheja Active Member

      Feb 12, 2014
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      #5 sheja, May 2, 2015
      as of now you bring the traffic to the experiment and the system randomly delivers variations to different users. thus 'ad optimization' has no impact on the results.

      the most common case for us is to set up cpc campaigns on either facebook or adwords and get users to the experiment page
       
    6. sheja

      sheja Active Member

      Feb 12, 2014
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      #6 sheja, Jul 2, 2015
      Good news for non US developers - We have just added 6 new languages and now support 10+ local languages for Google Play and App Store (US, DE, ES, IT, NL, PT, pt_BR, SV, JA, PL, RU).

      More details on the platform are at splitmetrics.com
       

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