Best Uses for a $150 marketing budget

Discussion in 'Public Game Developers Forum' started by poisenden, Nov 13, 2012.

  1. EPX

    EPX Well-Known Member

    Oct 27, 2012
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    Game Developer @ EPX Games
    Canada
    I believe ads can work, it all depends on which network you advertise on. Some will allow you to just buy a spot for a month for a x $ amount, and no extra charge on the CTR.

    I would recamend ads, you don't need to go $$$ crazy either
     
  2. pat3ck

    pat3ck Active Member

    If you have limited budget, I would suggest if you could contact different app review sites (Maniacdev has compiled 100+ review sites) and make a pitch for your app (AppDesignVault has a template for a pitch) hoping to get reviewed.
     
  3. EPX

    EPX Well-Known Member

    Oct 27, 2012
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    Game Developer @ EPX Games
    Canada
    Thanks for the info, I've seen this page before. We have to remember that there are more than a few hundred apps review requests sent to web sites for reviews. some reviewers could be backlogged too.

    but good info none the less:) thanks
     
  4. Silverous

    Silverous Well-Known Member

    Oct 21, 2011
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    What are some of the Ad network that you have tried? :confused:
     
  5. EPX

    EPX Well-Known Member

    Oct 27, 2012
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    Game Developer @ EPX Games
    Canada
    Check out http://buysellads.com

    And look for gaming sites
     
  6. ns804apps

    ns804apps Well-Known Member

    Nov 19, 2012
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    Richmond, VA
    while I agree that 150 is a very little budget, I would recommend Facebook adds where you can set a daily budget of10 dollars a day for 10 days and run your ad with an offer of a 25 dollar gift card raffle to anyone who likes your page. That will at least grow your audience. and you will have 25 left over, to reduce the budget to 5 dollars a day for another 5 days. If done correctly and your target your proper audience you should generate 10-40 likes daily which is 10-40 people that get exposure to your game that may not of heard of it before.

    Although a larger budget would help you can accomplish something with a small budget. Hope that helps.

    Good Luck
     
  7. EPX

    EPX Well-Known Member

    Oct 27, 2012
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    Game Developer @ EPX Games
    Canada
    Good point on Facebook, but it's better to target gamers directly on a site or two. Facebook is too big and the ads could be showing up to the wrong people.
     
  8. Hi poisenden,

    What about try to use PRMac.com (http://www.prmac.com)?
    With $22.50 you can buy some PR service. It is not a very good service, but it very cheap.
    You could also buy some banners here http://www.buysellads.com
    Cheers!
     
  9. ns804apps

    ns804apps Well-Known Member

    Nov 19, 2012
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    Richmond, VA
    @epx I agree and disagree on Facebook if you utilize the tools properly Facebook allows you to not only narrow the people seeing your page add by device, but by gamer and game category or style. you can tailor who sees your add for a much smaller market to drive better results. at the same time you are getting impressions that hopefully share with their social friends. My two cents anyway. It goes to building your social foot print and audience which allows for future growth.
     
  10. Silverous

    Silverous Well-Known Member

    Oct 21, 2011
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    Did Facebook Ad Tool allow that?
    By device? By Game category too?
    I don't see on my Facebook Ad Manager. =0
     
  11. ns804apps

    ns804apps Well-Known Member

    Nov 19, 2012
    121
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    Richmond, VA
    Yes it does pm me and I will be happy to discuss further.
     
  12. EPX

    EPX Well-Known Member

    Oct 27, 2012
    251
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    Game Developer @ EPX Games
    Canada
    Interesting, ill contact you for more info
     
  13. chubigans

    chubigans Active Member
    Patreon Silver

    I'm spending $350 on an ad for a week at Pocket Gamer myself. First time releasing a game on iOS and advertising too...should be interesting!
     
  14. batgirl717111

    batgirl717111 Well-Known Member

    Jul 9, 2012
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    app developer & artist
    brooklyn, ny
    good luck, chubigans! please let us know how it turns out- can you measure how many clickthroughs/sales you get from pocketgamer?
     
  15. magmedia

    magmedia Member

    Oct 30, 2012
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    I agree with MarkFromBitmenStudios who mentioned, “Spend the money to localize your app keywords descriptions and screenshots.”

    Otherwise, I think most things would be a waste of money. Personally, I haven’t had good experience with prMac. I did track how many clicks I got and I think for the pay release of $20 I got about 5 leads who signed up for the email form on my site. It did generate some traffic but not much. However, despite my previous experience with it, I’d still be interested to try it again with different apps.


    David
     
  16. M.O.

    M.O. Well-Known Member

    Apr 10, 2012
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    I tried getting a banner ad at a German IOS site for Nuketastic Chickens (a free game) so far It has generated over 50k impressions, 25 click throughs, and 0 downloads from Germany and Austria. I think next time I release something I am going to try and pay to get a couple expedited reviews.
    Thats my two cents
     

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