Mind-Blowing Mobile App Development Facts You Need To Know

Discussion in 'Public Game Developers Forum' started by R3v, May 23, 2013.

  1. R3v

    R3v Well-Known Member

    Sep 17, 2012
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    CMO @ PIXEL FEDERATION
    Hello folks,

    I have published a new article with interesting notes on mobile app development from the latest mobile dev and game conferences I attended. Enjoy :)
     
  2. Tinytouchtales

    Tinytouchtales Well-Known Member

    Jul 24, 2012
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    16
    18
    Male
    Gamedesign
    Berlin, Germany
    thanks, interesting read!
     
  3. Blackharon

    Blackharon Well-Known Member

    Mar 15, 2010
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    Game Designer for Ludia
    Canada
    I'd be interested to see data behind this:

    "A mobile app or game invitation sent via SMS has the highest k-factor compared to all other channels and this trend is even stronger in Latin America."

    I don't know anyone who's ever sent or received a SMS invite, so this is surprising me. We actually put SMS invites on the back-burner for our latest game because 'No one ever does this'... now I feel like this might have been a mistake!
     
  4. nick@Paintteh.com

    May 20, 2013
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    noob at painttehcastle.com
    That can be quite tricky for some games, because it can lead to visibility problems for game objects.

    Thou, nice list.
    Thank you for that!
     
  5. R3v

    R3v Well-Known Member

    Sep 17, 2012
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    CMO @ PIXEL FEDERATION
    This was said last week on Mobile Gaming USA West conference in San Francisco during the panel about Latin America mobile gaming market. However, it doesn't mean SMS is the most effective UA tool - you cant bring such volumes of users via SMS as you can just via ad networks for example. However, they haven't presented any hard data :(
     
  6. Blackharon

    Blackharon Well-Known Member

    Mar 15, 2010
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    16
    Game Designer for Ludia
    Canada
    Ah I understood K-Factor to be marketing speak for UA. After looking up K-Factor I begin to understand. It seems to do better with low volumes.

    If I understand correctly, it's # of invites sent * % of invites accepted. If 1 invite is sent and 1 invite is accepted the k-factor is rather high. It doesn't mean that it's worth implementing.

    Feature is back on the [nice to have if we're bored] list. Thanks for clarifying.
     
  7. WeeAllan

    WeeAllan Active Member

    Sep 8, 2011
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    Project Manager of Mobile
    Scotland
    We put SMS invites into one of our apps. It took off really well and currently outstrips Facebook and Twitter shares.
     
  8. pat3ck

    pat3ck Active Member

    Wow. That's a lot of money. I know Clash of Clans is pretty popular, I just didn't know it could pull in that huge amount for them.
     
  9. Hi,

    Thanks informative article, it helps lots to android developers.
     
  10. michaeldouma

    michaeldouma Member

    Jul 30, 2013
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    Educational app dev
    Maryland, USA
    That's a surprisingly good list. One problem -- not with your list, but with the overall approach -- is that it's a hit-driven industry, and very few developers will ever get into the top 10. So I'm particularly interested in insights for the midlist.
     

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