Hey everyone. I'm a new app developer and will submit my first app to Apple soon. My question is: How easy is it to test out different app icons? Do I have to resubmit my app and go through the approval process again? Or can I change icons relatively quickly?
Yes, everytime you want to change the app icon, you have to update your app binary and submit it to Apple for approval.
Yeah, it's not. Also remember to check that the icon in your binary is the same as the one you add to iTunes Connect. Good luck with your release!
By the time your app is on the App Store, you should already have decided. We go through a dozen icons (or more) during beta testing, its easiest (and best) to do then if you can get a beta testers not directly involved with you/your game.
There's that too, but then you have to plan where the ad takes them. Personally I'm not comfortable reaching out to 'the world' with something I'm not quite ready to share (in this case, an icon that I'm not sure about).