iOS Game Revenue Survey

Discussion in 'Public Game Developers Forum' started by OTrain13, Sep 19, 2011.

  1. OTrain13

    OTrain13 Well-Known Member

    Jan 28, 2009
    261
    0
    0
    Co-founder, Milkbag Games
    Canada
    Hi everyone:

    I launched a survey today to try to gather some data about what the iOS games market looks like. I've been building games for iOS for over 3 years and I keep reading articles that speculated on "average" iOS game revenue, while no one talks about things like "median" and "standard deviation".

    Given that most of us are indies and don't have the resources to hire large market research firms, I thought I'd put together a survey and share the results publicly. Please check out my blog post on the subject and take the survey, if you're making iOS games. I'll be posting the results next week to share with the iOS game dev community.

    Blog post: iOS Game Revenue Survey
    Direct survey link: Survey Monkey

    Please help spread the word however you can! Even if you only have one game that made $17, please fill it out. The more people we have take the survey, the more representative and useful the data will be.

    Thanks!
    Owen
     
  2. Luke Kellett

    Luke Kellett Well-Known Member

    Jun 7, 2011
    286
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    Indie iPhone Game Developer
    Melbourne, Australia
    #2 Luke Kellett, Sep 20, 2011
    Last edited: Sep 20, 2011
    Hey Owen,

    Great to see indies giving back to the community.

    I think it would also be interesting to get info on the following from your results:
    • If the devs are full timers
    • Rankings of games
    • How much time is spent on projects
    • How much money is spent on projects
    • How much of this time/money is spent on dev vs marketing
     
  3. OTrain13

    OTrain13 Well-Known Member

    Jan 28, 2009
    261
    0
    0
    Co-founder, Milkbag Games
    Canada
    I am asking whether respondents are full-time, part-time, etc, so that data should be available. I'm not asking any of the other questions, so I won't be able to draw any conclusions there.

    The original draft of the survey had a lot more questions, like you're asking. However, in talking to several people who have run surveys before, everyone's advice was the same: keep it as simple and short as possible to get the important data. The goal is to get a lot of people taking the survey, and the longer it gets, the fewer people complete it. So I had to make some trade-offs, unfortunately. Hopefully we'll still get some useful data out of it. :)

    Owen
     
  4. Luke Kellett

    Luke Kellett Well-Known Member

    Jun 7, 2011
    286
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    Indie iPhone Game Developer
    Melbourne, Australia
    Well I for one and definitely looking forward to seeing the results :)

    Have many people filled out the survey so far?
     
  5. OTrain13

    OTrain13 Well-Known Member

    Jan 28, 2009
    261
    0
    0
    Co-founder, Milkbag Games
    Canada
    Just under 150, as of this morning. Need more data! :)

    Owen
     
  6. Grizzlage

    Grizzlage Active Member

    Just filled it out :) Cant wait to see the numbers.
     
  7. MetaPhx

    MetaPhx Member

    Jul 19, 2010
    5
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    Software Engineer
    Connecticut
    Filled it out too. Anxiously awaiting data :).
     
  8. Was going to do the survey until I realized that we haven't released our first game yet.. ha. Just about to release in a couple of weeks but can't wait to see what this survey says.
     
  9. OTrain13

    OTrain13 Well-Known Member

    Jan 28, 2009
    261
    0
    0
    Co-founder, Milkbag Games
    Canada
    Hi everyone:

    The survey closes on Monday at noon, EDT! Please take a minute to fill it out, if you haven't already. Thanks!

    Blog post: iOS Game Revenue Survey
    Direct survey link: Survey Monkey

    Owen
     
  10. Clockworkapps

    Clockworkapps Well-Known Member

    Done... My numbers are disheartening low though
     
  11. OTrain13

    OTrain13 Well-Known Member

    Jan 28, 2009
    261
    0
    0
    Co-founder, Milkbag Games
    Canada
    The iOS Game Revenue Survey closes today at noon EDT! Last chance to get your numbers in!

    http://bit.ly/iossurvey

    Owen
     
  12. Manta Research

    Manta Research Well-Known Member

    Jul 28, 2008
    189
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    Toronto, Canada
    I put our numbers in. I hope you get a lot of responses so it can be meaningful.

    You may want to do a followup survey which you leave up for longer though...
     
  13. OTrain13

    OTrain13 Well-Known Member

    Jan 28, 2009
    261
    0
    0
    Co-founder, Milkbag Games
    Canada
    The survey is very close to 250 responses, so hopefully the numbers will have some value. :)

    I'm not quite sure how much value there would be in leaving the survey up for longer, though. There has definitely been a steady decline in the number of people taking the survey each day. We were at 200 responses by the 3rd day, and there's only been 15 in the last 24 hours. My guess is you wouldn't see many more responses even if you left it up for a month...but if someone wants to try, I say go for it. :)

    Owen
     
  14. DemonJim

    DemonJim Well-Known Member

    Nov 19, 2010
    416
    5
    18
    App Developer
    UK
    This is a brilliant idea, and it's great you've had ~250 responses.

    Given it is completely anonymous not only will people be honest about their earnings but you will hopefully get a fairly typical spread of developers filling it out.

    I think if the media showed more of what an average iOS developer made (rather than only ever highlighting earnings of some recent #1 hit game) there would be less animosity from some gamers who do seem to often resent having to pay for apps, and particularly for extra content via IAP.

    Will be really interesting to see your findings.
     
  15. smuttlegiaco

    smuttlegiaco Well-Known Member

    Aug 19, 2010
    497
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    16
    Game Designer
    Germany
    I agree with DemonJim 100%. I also did the survey. Can't wait for the final numbers. :)
     
  16. OTrain13

    OTrain13 Well-Known Member

    Jan 28, 2009
    261
    0
    0
    Co-founder, Milkbag Games
    Canada
    The survey is now closed! Thanks to everyone who participated. I'm going to start going over the data now, and I hope to have the results written up in the next day or two. It will all be posted on my blog here:

    http://www.streamingcolour.com/blog/

    I'll post a link to these forums when it's ready.

    Owen
     
  17. Aztlan.Games

    Aztlan.Games Well-Known Member

    Congratulations! Looking forward!
     
  18. ChunkoutGames

    ChunkoutGames Active Member

    Looking forward to seeing the results!
     
  19. OTrain13

    OTrain13 Well-Known Member

    Jan 28, 2009
    261
    0
    0
    Co-founder, Milkbag Games
    Canada
  20. Aztlan.Games

    Aztlan.Games Well-Known Member

    Thanks for the good work!
     

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