A/B Testing App Names

Discussion in 'Public Game Developers Forum' started by BenSS, Apr 22, 2010.

  1. BenSS

    BenSS Member

    Mar 1, 2010
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    Software Developer
    PA
  2. DaveLev

    DaveLev Well-Known Member

    Nov 18, 2009
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    Indie Games Developer for iPhone
    Derby, UK.
    Wow, Great article. Gonna have to try this one out, thanks!
     
  3. MrBlue

    MrBlue Well-Known Member

    Sep 3, 2008
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    iPhone Developer
    Very interesting and thanks for posting.

    What immediately comes to mind is search rankings in the app store. Using admob as a proxy is very clever, but the ads are forced onto users. In the app store, the users search for keywords to find the apps. But once they see the app come up in search results, then all these things in the article come into play.

    I think a combination of embedding strong keywords in the title as well as testing the icon and titles using admob could prove useful.
     
  4. dansu

    dansu Well-Known Member

    Feb 27, 2009
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    San Francisco Bay Area
    Excellent article! Thanks for sharing it. I was going to use my personal friends as a focus group but I would never have thought of using AdMob. Very clever...

    By the way, has anyone read the book referenced in the article? It looks pretty decent..
     

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