PR firm

I mentioned it before... I have been very happy with Triple Point PR. I used them for Sketch Nation Shooter. Cheap and they got the job done. Most importantly it allowed me to focus on other things, like polish, while they took care of all the PR work.

 

Hodapp brings up a good point. If you have a lousy game, the best PR firm won't be able to help you generate sales. It may help with hyping up your game, but word of mouth and reviews will ultimately tell the tale.

PR firms are good with facilitating and connecting you with the right influencers. That's the way you need to look at PR firms. As with games and any product, the buzz and long-term success will rely mostly on the strength of the product. No matter what PR firms say, and I've heard plenty of the spiel since I've worked at them before, they can't guarantee success.

You need to be realistic about your game/product and its ability to succeed. That means having an idea of basic things such as target audience, the appeal of your product, and the quality of the product even before you approach a PR firm. Only then should you even consider approaching a PR firm. While a PR firm can offer the right level of expertise, you don't want to go in there completely unaware. Remember, they are there to sell you their services as well and you want to be prepared.