This link just went around Twitter and I wanted to make sure everyone here saw it: http://www.pixelprospector.com/indev/2010/08/the-big-list-of-indie-marketing-and-business-tips/ AWESOME resource for developers trying to figure out how to market their game. Lots of links, guides, post-mortems, videos, etc. - Quickdraw
I bm'ed the link few months ago. Then I've never been able to read all of them. I just picked up few with interesting titles, and every single one of them were awesome. Highly recommended.
Wow awesome list, saved! I also really liked the Why You Should Start Marketing the Day You Start Coding article (didn't see it listed).