Apple cuts iAd pricing, raises developer revenue share?

Discussion in 'Public Game Developers Forum' started by M@realobjects, Feb 15, 2012.

  1. M@realobjects

    M@realobjects Well-Known Member

    Dec 11, 2011
    53
    0
    0
    Germany
    Just stumbled over this:

    http://adage.com/article/digital/apple-slashes-iad-pricing-mobile-ad-share-declines/232741/

    It says...

    "Advertisers will now have to spend just $100,000 for Apple mobile campaigns running in iPhone and iPad apps, down from a previous $500,000 threshold and a significant reduction from the initial starting price of $1 million in 2010, when Steve Jobs unveiled Apple's first ad product."

    and

    "In addition, app developers will receive 70% of ad revenues from iAds running on their apps, vs. their previous 60% cut."


    Well, if this is true, we will receive 70% instead of 60%. Good :)
     
  2. TheBunny

    TheBunny Well-Known Member

    Nov 8, 2008
    205
    0
    16
    MMO Mac Lead ZeniMax Online
    Baltimore
    Interesting in the last 4 days my iAd fill rates about doubled
    and earnings went from .20 a day to 1.50 - 2.00
    in our one test app...

    Thats a huge jump and Im guessing its connected somehow...
    Maybe more companies upped their ad contracts etc. - shrug...
     
  3. PikPok

    PikPok Well-Known Member

    Nov 26, 2009
    938
    1
    0
    Wellington
    Hmmm our fill rates and eCPMs are currently lower than what we have had in previous weeks.
     

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