Is there an average conversion of in app purchase? Say a million people download how many would probably buy in app purchase for an adulty sort of game?
Depends on which game More people will likely download new map packs on nova 2 Than people will buy skin packs on pocket god
Numbers I am looking for numbers really How many out of a million would probably buy an in app purchase?
There is no average conversion rate for an in app purchase. It depends on the game and the in app purchase. If you do want a number, even at best, you are looking at perhaps 5% of your total users purchasing something in the game.
reminds me of the beheaded chicken that ran around in circles on my grandparents farm courtyard after it slipped out of the hand of my granny after she chopped its head of... and of course the answere is 1!
Recommended reads (before ordering your private jet - do not buy a cheap one http://fbindie.posterous.com/freemium-spending-68-consumables-30-durables http://fbindie.posterous.com/51-of-in-app-purchase-game-revenue-comes-from and read the flurry blog as well.
I found those charts very very interesting when they came out a while back. Basically, they are saying the money is in high priced consumables. Looks like if a user is willing to spend money in the game, they will usually go big. This makes sense, especially since the average casual gamer these days is rounding 30+ years of age. They've got credit cards and are happy to spend money on something they like. It's articles like this that tell me that paid gaming is going to die and F2P is the way to go: http://fbindie.posterous.com/if-only-1-in-400-of-your-downloaders-make-an
Yes... I read Nick Lowell's book as well, and he has strong arguments supporting to "going free". If you check the Zombie Gunship IAP statistics, not the 0.99 is the most popular pack... That tells a lot.
That would take some doing. Perhaps go with paid and an IAP, like Real Racing 2 who offer crap drivers lots of virtual cash so they can 'buy' a super car and smash it up because they didn't earn it!
OF couse Freemium will take over the world Its only people had no choice but buy console games before mobile and IOS came along and the Freemium model.
Indeed. A lot of the freemium info out there shows that where you have consumable packs at multiple levels from 99c up, you might sell a lot of units at 99c, but you'll actually make greater revenue over time from the smaller number of unit sales, but at higher prices e.g. 1000 x 99c = $990 versus 50 x $29.99 = $1499.50. There's also info out there that shows players who buy consumables tend not to buy the cheapest pack, but more often go for a middle level price point. If you want to sell at $4.99, try putting in 99c, $2.99, $4.99, $14.99 and $29.99. You'll also find some people who will buy the larger pack at the higher price.
Spock Where is the logic of people not wanting to pay over 99 cents for a game and then go spending 3, 4, 5, 9 dollars on upgrades? To be honest the 99 cents has been engrained into people as in brainwashing.
I think the logic is valid for the loyal customers/players, who does like the game and for example want to go much faster just to win or be the best.
My only concern with the freeium way of doing things is the ongoing fight with Lodsys as a developer I would not want to be sued, but there are bunches of people still offering freeium games.
You can do some "average" math from the numbers you find on the blogs, but in the end it really depends of the game and its design. A friend who's publishing iPhone games told me that compared to facebook games the percentage of people buying iAP is much higher on iPhone. On facebook it's like 2%, and he told me most games in his portfolio were around 4-5% but he had a few going up to 12%.
Yes, to say something that has been said in many places but is worth repeating: it's not just a question of the percentage of free users who go on to make at least one in-app purchase. It's about what the average in-app purchaser who likes the game is able to spend. Make sure people who are willing to spend a lot *can* spend a lot (consumables or lots of choices for non-consumables).
