What promotions have worked best?

09-18-2012, 11:45 AM
#1
What promotions have worked best?

From what you've seen here at Touch Arcade and elsewhere, what promotions have worked best in your opinion?

The two primary promotions I've seen are 1) iTunes gift card giveaways and 2) promo codes. Are there others that have gotten your attention or would definitely grab your attention?

What do you think of hardware giveaways like an iPod Touch or a Kindle E-Reader? Would you participate in those?

And lastly, would such promotions be even cost-effective, vs. say, doing an ad campaign or hiring a PR marketing team?
09-18-2012, 11:50 AM
#2
I think hardware giveaways feel suspicious: How many times have we been offered to click something, or answer a question for a new "ipad"?

Has anyone ever tried giving away concept art or paper design docs?
That seems like something fun and exclusive to get.

09-18-2012, 12:38 PM
#3
I'm going to be doing a promo via Facebook for a new iPad in the very near future. Feel free to keep in touch and I will bring you in on the process and outcome.
09-18-2012, 08:40 PM
#4
If it involves getting free stuff, it will get anybody's attention. The thing bout free gadgets is that everyone knows if you are offered a survey, it's crap but if it's on facebook and the person doing the contest has an official website and has rules and stuff then hey it won't hurt to participate. Things that don't require to answer questions or make you put a lot of effort into it. As for giving away concept art and info about a game, it depends on the game. If Rovio did a contest to promote a new game using concept art, I wouldn't be interested....concept art bores me. Cool contests + free stuff = will get most people's attention.
09-18-2012, 08:50 PM
#5
Joined: May 2012
Location: New York
Posts: 1,269
I ignore and avoid the ones with a more narrow chance of winning. When it's a single item, usually I'm late for it; as some devs from other countries post while I'm asleep. So the prize has been taken way before I get a chance to post.

I tend to go for the promo code. Or a nice and fun challenge to earn that code.

Today for instance, Infinite Warrior devs have a "Design Your Own Shield" contest. And the selections get their design included in the game as well as a promo code. I think that's a pretty welcome challenge and a sweet deal if you ask me.
09-19-2012, 12:52 AM
#6
As a consumer I would definitely be interested in free stuff, but of course you would have to be credible. Going to a FB fanpage and seeing nothing there, no profile pics, nothing in information and no website, would totally turn me off.

I like the idea of getting concept art, if devs personalized the artwork before sending it to me, I would be a happy cubicle worker.
09-19-2012, 11:03 AM
#7
Good suggestions everyone, thank you.

@oily_chi: I share the same suspicion. Now that I'm on the other side, I still find that I don't need all those nosy questions. I just want to give people the incentive to either download the app or at least get some likes on FB so their friends can know about it.

@obscenemedia: thanks very much for sharing the information you find. I'll be very interested to see what you find out.

@windrider07: yeah, I'm not into the surveys either, especially from websites that look hastily put together. I'll be sure to keep the promotion simple; it's in my best interest to get participation rates up, and the simpler it is, the more responses I should get.

@Eoghann: I never considered the aspect of the other devs being from other countries before. I like the challenge idea. My game is a word game, so thanks to you I'll probably ask entrants to give word suggestions to play.

@Braceface: I agree, credibility is a big part of all this. I hired a professional marketing company to help out with the FB and Twitter accounts, and got a good web designer for the web page. Concept art would be cool had my game been more graphically inclined.
09-27-2012, 11:40 PM
#8
Quote:
Originally Posted by windrider07 View Post
If it involves getting free stuff, it will get anybody's attention. The thing bout free gadgets is that everyone knows if you are offered a survey, it's crap but if it's on facebook and the person doing the contest has an official website and has rules and stuff then hey it won't hurt to participate. Things that don't require to answer questions or make you put a lot of effort into it. As for giving away concept art and info about a game, it depends on the game. If Rovio did a contest to promote a new game using concept art, I wouldn't be interested....concept art bores me. Cool contests + free stuff = will get most people's attention.
If you are looking for free to enter contests to win gift cards or plain cash (via paypal), they are offered in FreeAppWin

For promotion of apps on the other hand there is a new booking system in FreeAppWin for devs to try that allows you to have your app sponsor a contest here

Last edited by TapGenMan; 09-27-2012 at 11:46 PM. Reason: promotion option
09-28-2012, 12:30 AM
#9
The problem with PR agencies such as PRWeb is that PRWeb is a general PR distribution service. It doesn't target any specific topic. Most iOS review sites will post up relevant iOS news from PR agencies that cater towards iOS games. This is why I recommend using appromoter or PRMac, mostly the latter one. Use a PR agency that caters and specializes in your niche. Maximize your resources in a way that best benefits your products.
11-26-2012, 11:46 AM
#10
Quote:
Originally Posted by TapGenMan View Post
If you are looking for free to enter contests to win gift cards or plain cash (via paypal), they are offered in FreeAppWin

For promotion of apps on the other hand there is a new booking system in FreeAppWin for devs to try that allows you to have your app sponsor a contest here
What kind of downloads on average are you seeing for developers who do the daily, weekly, and facebook weekly contests?

Here are the prices according to your website:

$1,250 cost for $500 facebook weekly prize
$875 for a $500 weekly prize
$250 for a $200 daily prize

I'm curious so I can calculate the return on investment for your product. Also, do you require developers to add some code to their apps?

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