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Old 11-13-2012, 06:52 AM
alanappromoter alanappromoter is offline
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Default Apple App Store’s Christmas shutdown

Might be worth taking note of this if you've got an app launching or updating or price dropping or anything else to do with the store

http://www.theappside.com/2012/11/09...tmas-shutdown/
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  #2  
Old 11-13-2012, 08:11 AM
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djskinner djskinner is offline
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Thanks - really useful.

We were thinking about releasing at the end of the month but just this morning changed our minds - partly because we felt we were rushing it and wanted more time to build up a following, and partly because we thought we'd get drowned in December.

Your link confirms our decision was sound and that with all those new devices being activated over Christmas we're more likely to get a good start in January.

Any more tips for a successful January launch?

Last edited by djskinner; 11-13-2012 at 08:14 AM.. Reason: typo
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Old 11-13-2012, 04:06 PM
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Silvanis Silvanis is offline
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It's something we've been debating as well. I'd really like to hit the post-Christmas bananza of iTunes gift card redemption and REALLY need to see some income in Feb, but releasing games into the middle of the Christmas themed cash in seems reckless.

Anyone with experience with December sales? Am I operating on the wrong assumptions? IS there a spike on the 25th-26th as people use gift cards? If we release on the 15th, will that be after all the Christmas themed games, or right in the middle of the rush?

Last edited by Silvanis; 11-13-2012 at 04:07 PM.. Reason: typo
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Old 11-14-2012, 06:28 AM
Vovin Vovin is offline
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I'd assume that a release before christmas is more likely to be noticed, 'cause there are 7 days with no releases and people will search more intensely for games. And there's also always a bigger post-christmas-release with apps which didn't make it before christmas.

And remember that a lot of devices and gift cards are unwrapped at christmas (mostly iPads and iTouch devices), as stated in the article. Lots of people will get their first apps at that point, between Dec. 25th and Dec 27th.

Last edited by Vovin; 11-14-2012 at 06:32 AM..
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Old 11-14-2012, 06:29 AM
Vovin Vovin is offline
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Quote:
Originally Posted by Silvanis View Post
If we release on the 15th, will that be after all the Christmas themed games, or right in the middle of the rush?

The last 3 weeks before christmas are usually flodded with christmas apps.

Last edited by Vovin; 11-14-2012 at 06:33 AM..
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Old 11-15-2012, 02:49 PM
sink_or_swim sink_or_swim is offline
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Last edited by sink_or_swim; 11-15-2012 at 02:52 PM..
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  #7  
Old 11-15-2012, 02:56 PM
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Blackharon Blackharon is offline
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I remember last year a bunch of reviewers (Eli?) were tweeting "I wonder why nobody targets the week after the Christmas break."

If I recall correctly, there was NOTHING noteable getting posted that week, so if you're looking for more discover-ability, there might be something in that.

Haven't tried it myself, all of my apps have been spring/fall releases (so far)
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