★ TouchArcade needs your help. Click here to support us on Patreon.

Good marketing idea - Get user to submit their email inside your app

12-19-2012, 07:58 PM
Joined: Nov 2012
Posts: 7
Good marketing idea - Get user to submit their email inside your app

Email marketing is still where it's at.
Having an email submission box on your website is a good idea. But I think putting it directly in your app is a great way to build your list.

I don't see this tactic being employed much in games. However, I did find an example:

When you press NEWS you'll be taken to an email submission page:

My question is: Does anybody know how to do this using popular email marketing services like aweber and mailchimp? I'm still pretty amateur at this whole programming thing.
12-20-2012, 04:15 AM
Joined: Sep 2012
Posts: 141
What exactly do you want to know? We use our own mailing system, however setting up a MailChimp account can't be that hard. I believe it's only about sending a POST or something similar to your MailChimp account whenever someone enters his email.

Then you need to design your newsletter and slice it. There are some basic rules to follow - e.g. no text over images, 600px wide, no CSS and divs - rather use tables. Google will surely tell you how to prepare a decent newsletter.

P.S.: Do not forget to add an unsubscribe option!

12-21-2012, 10:04 AM
Yes! Be sure that any recipient can easily and quickly unsubscribe.

Another important issue - big images might take time to load and they will not be seen properly in a majority of messages.

ComboApp Marketing & PR Agency
12-21-2012, 11:33 AM
Joined: Feb 2009
Location: Minneapolis, MN
Posts: 118
MailChimp has "chimpkit", which is relatively easy to use, but has some bugs in it. That's what is used in For The Win.

My games: ActionChess, Oppo-Citrus & Catchup
blog: http://chesstris.com/ twitter: livingtech GameCenter: grid
12-21-2012, 12:44 PM
Indeed, it does seem to be used in TMG's game For The Win..

Of interest also, it looks like PlayHaven has automatic modules built in for opt-in email collection here- http://www.playhaven.com/tour#optin

That might be a good option as well.

Ember Conflict name: Porthos
12-21-2012, 10:43 PM
Yes, it's definitely a good idea. Personally, I also use Mailchimp with their chimpkit. Might want to give it a try as well.

Get your Android game reviewed on Games Reviewer.
12-21-2012, 09:18 AM
Joined: Sep 2012
Posts: 141
Originally Posted by juanwktp View Post
Email marketing's efficiency is Inefficiency. I don't like it.And Now many people are refusing to spam.
Actually, email marketing is still the most effective way of doing online marketing. Conversion is much higher than in any other online channel. There is a big difference between online marketing and spam.