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  #1  
Old 02-07-2013, 08:04 PM
Alittletf Alittletf is offline
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Default Has anyone had luck with Facebook mobile advertising for your app?

Currently we are looking into advertising on Facebook to boost downloads/sales. We first looked into advertising for our fan page which worked ok until we learned of the expensive pricing to promote a post to all your "likers."

Now we are looking into ads on mobile facebook that allow the user to download the game straight from their phone.

Has anyone had any luck with this? Its not cheap.
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  #2  
Old 02-08-2013, 12:56 AM
Stephen Richard Stephen Richard is offline
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Yes, Facebook is leveraging its strength as a mobile app discovery platform with the mobile app installs ad unit. It will give developers new opportunities for growth. It enables developers to drive installs and increase app downloads. Try to find the right audience with more ad targeting when comparing to other platforms.
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  #3  
Old 02-08-2013, 06:13 AM
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layzerboy layzerboy is offline
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Hey, yes we have some experience with facebook mobile ads for app installs. Depending on the audience, the CPC could range from $0.03 - $0.25. So depending on your ad creatives, performance and how much the user is convinced to download your app, you could be achieving very low cost per download.

So it is definitely worth a shot.

Hope that helps!
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  #4  
Old 02-08-2013, 03:05 PM
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Rubicon Rubicon is offline
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I would recommend FAAD. For a few thousand dollars they got us 120,000 downloads yesterday and we're expecting similar numbers for the next few days.
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  #5  
Old 02-08-2013, 05:23 PM
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StaggerLee StaggerLee is offline
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Quote:
Originally Posted by Rubicon View Post
I would recommend FAAD. For a few thousand dollars they got us 120,000 downloads yesterday and we're expecting similar numbers for the next few days.
How do you know you got your downloads from FAAD ? I saw your game listed on numerous sites and multiple apps promoting games that went free.
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  #6  
Old 02-08-2013, 07:45 PM
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Rubicon Rubicon is offline
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Because last year when we tried the previous game free without any fanfare, we didn't get a tenth of that. Then did a FAAD one a month later and saw similar numbers (about 80K a day).

These things tend to feed on each other, but you need to get them started first and the various faad-alikes are the best thing to spend some advertising money on ime.
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  #7  
Old 02-12-2013, 08:21 PM
Appthat Appthat is offline
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Hi Ribicon, so using FAAD, did you make much money out of it. I know you said 120,000 downloads but do they take a percentage of that. How much do you end up with as apple take their cut too. Is that the way it works?
Thanks
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  #8  
Old 02-13-2013, 03:17 AM
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Rubicon Rubicon is offline
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We didn't as it happens. Am now totally disillusioned tbh. IAP sales went up a little bit, but not by much. This time we paid up front rather than a cut.

It's still the best advert spend, but adverts just don't work ime.

I'll be amending this later in the month with some numbers: http://www.rubicondev.com/blog/freebies/
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  #9  
Old 02-13-2013, 04:32 AM
JasonS JasonS is offline
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I've used Facebook ads for a paid game and got bad results. You can really target the ads to your exact audience, but we had a really bad conversion rate. It may have been our creatives, but I don't think so. It may work well for a freemium game, i'm not sure. You can test the waters with a small daily spend limit of $10 to see for yourself.

However, IMO, like Rubicon says, banner ads are waste of money, unless you have a very large budget to push lots of banners ads on lots of popular sites.

We also used FAAD and went free the day before Rubicons game. I can also say that it works. We got picked up and reviewed/reported on, by many other sites tracking free games, which helped. Especially since we haven't really had many reviews from websites at all.

Our campaign got us around 100k downloads a day and numerous #1 positions so we're happy with that.
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