Best Form Of Advertising

[IconicDigital]

Hi Guys

I would like your help/opinion please. I have built my first game for the Iphone/Ipad "Nutty Squirrel" in both a lite and full version.

The lite version can be found here http://itunes.apple.com/gb/app/nutty-squirrel-lite/id475334250?mt=8. I have had good feedback about the game but even for the lite version I have had very few downloads.

I will admit that I haven't advertised it much but to be honest I am not sure what the best route is to go down after looking at a number of other threads on the topic. Do I look for reviews, do I do some sort of PPC/PPI or is there a better approach to advertising?

At the minute I am basically relying on the App store which is not the best approach.

Thanks

Oliver