We had some fun and blew up a new iPad3.

[kwaleeareajoke]

Originally Posted by Eclectic

Anyone lucky enough to visit us

Bruce, you deluded old fool.


Visit us includes......

Bruce Everiss with his psychotic evangelism & me vs the world attitude

David 'rat boy' Darling and his extreme social awkwardness and charisma lacking presence

A blue haired snorlax

A framed broken Ipad 3

A waste of money & time

And shit youtube videos being created

[earthclaw]

+1 @ Breakbeat

@ Eclectic
They sell dummy ipad 3 on ebay for 20 bucks you can blow up instead of wasteing money :P

[Eclectic]

Originally Posted by earthclaw

+1 @ Breakbeat

@ Eclectic
They sell dummy ipad 3 on ebay for 20 bucks you can blow up instead of wasteing money :P

In the video go to the point where Alexi takes the pickaxe to the iPad. At one stage you can see all the internals. And most prominent are the three black plastic bags that are the lithium ion batteries. In fact they take up most of the internal space. As you can see on this website http://www.tomshardware.co.uk/ipad-3...w-32421-4.html

Here is what they look like:


Blowing up a real iPad3 was the whole point of the exercise!

[gekkota]

I thought the video was a good marketing strategy for a game that might otherwise be overlooked.

As far as the comments from people who drone on and on about how the iPad wasn't real, how it was a waste of an iPad, blah blah blah.....all I can say is "Welcome to TouchArcade, eclectic!"

[Eclectic]

So we have made a short edit of the video now and we have included the bit where you can clearly see the innards of the iPad3. You can compare this with the shots of iPad3 internals that are on Google Images.


Youtube link | Pop Up

[MystikSun]

That was really entertaining to watch xP

Anyway, for those that hate it when people waste expensive products, you'll hate this guy. He advertises the Blendtec blender.
http://www.youtube.com/watch?v=lAl28...6j7AZyK-2U1YE=

[tygamr]

Originally Posted by MystikSun

That was really entertaining to watch xP

Anyway, for those that hate it when people waste expensive products, you'll hate this guy. He advertises the Blendtec blender.
http://www.youtube.com/watch?v=lAl28...6j7AZyK-2U1YE=

I love the Blendtec Will It Blend? ad campaign. They really do make great blenders (but they are expensive).

Also, that guy happens to be the founder of Blendtec.

[Barcâ]

Originally Posted by Eclectic

It wasn't fake. Why would we fake it?
You can see the screen operating right up to the explosion.
And after it has been blown up you can clearly see that it is the iPad we started with.
The cost of the iPad was not significant at all in marketing terms.

We have kept the remains and are framing them to put on the office wall. Anyone lucky enough to visit us will be able to clearly see the bigger camera that marks this out as being an iPad 3.

Don't listen to him/her. Clearly they have no clue as to what they are talking about.

[Eclectic]

Originally Posted by Barcâ

Don't listen to him/her. Clearly they have no clue as to what they are talking about.

Thanks for this.
It is pretty obvious that we have better things to do with our lives than put effort into faking something that isn't worth faking.

Anyhow.
Later this year we have 2 new Apple products, iPhone 5 and iPad mini (7 inch tablet).
At Kwalee we could blow these up as well! Then we could build a YouTube reputation for wacky videos destroying Apple's latest toys. Alexei seems to be a natural actor and can be our Borat.

With these explosions we have two options, either we can make a big bang, like we did this time. Or we can be more technical and use a plastic explosive, like C-4, with a shaped charge to utterly destroy the device. This second option is a lot less spectacular to watch but will give a far more destructive result. We could smash an iDevice into thousands of pieces.

So it is a case of spectacular looking explosion Vs spectacularly destroyed device.

In fact in the second video we circle the iPad and you can see how the explosion mainly launched it very high into the air. It looked good but didn't do massive damage. Hence the need for a pickaxe!

[Barcâ]

Originally Posted by Eclectic

Thanks for this.
It is pretty obvious that we have better things to do with our lives than put effort into faking something that isn't worth faking.

Anyhow.
Later this year we have 2 new Apple products, iPhone 5 and iPad mini (7 inch tablet).
At Kwalee we could blow these up as well! Then we could build a YouTube reputation for wacky videos destroying Apple's latest toys. Alexei seems to be a natural actor and can be our Borat.

With these explosions we have two options, either we can make a big bang, like we did this time. Or we can be more technical and use a plastic explosive, like C-4, with a shaped charge to utterly destroy the device. This second option is a lot less spectacular to watch but will give a far more destructive result. We could smash an iDevice into thousands of pieces.

So it is a case of spectacular looking explosion Vs spectacularly destroyed device.

In fact in the second video we circle the iPad and you can see how the explosion mainly launched it very high into the air. It looked good but didn't do massive damage. Hence the need for a pickaxe!

I mean if you have the funds available I would love an iPad 3 sent to me