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  #1  
Old 05-26-2012, 11:31 AM
gamedboy gamedboy is offline
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Default What is your experience with Banners ads on blogs and review sites

Hi Everyone!

I am Jeffrey developer of Autumn Dynasty. I am totally noob to marketing, and is very curious about banners ad. Do people actually click on them or is it a money sink? Hope you can share your experience. Cheers.
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Old 05-26-2012, 03:21 PM
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Ndemic Creations Ndemic Creations is offline
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I almost used them for Plague Inc. but I left it a bit late so didn't in the end - for the best sites, you need to book the slots months in advance. You can sometimes pick up some last minute cancellations though at good prices

Happily - Plague Inc. is doing just fine anyway (based on its first day!) so I wouldn't say they are essential
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Old 05-26-2012, 06:01 PM
AppRocketeer AppRocketeer is offline
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Hey Jeffery! I am playing your game right now actually. It's tremendously well done!

In our experience banner ads are usually not worth the money unless you have a highly targeted audience or a huge budget. If you do decide to go the banner ad route, I'd suggest looking specifically at Strategy Game communities and blogs and seek advertising there. Doing the scatter-shot approach by buying page takeovers and random banners on one or two sites just isn't worth the money.

Another interesting option to pursue paying to promote a thread on Reddit. You can reach some very active and very targeted communities that way.
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Old 05-26-2012, 09:27 PM
gamedboy gamedboy is offline
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-Ndemic Creations Thanks for the heads up, I never knew we have to queue to place ads

-AppRocketeer Thanks, glad you like the game, your tip about using reddit is brilliant, I want to try that I also visited your website, that would help a lot of developers.
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Old 05-26-2012, 11:55 PM
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HeliApps HeliApps is offline
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gamedboy, seeing as you are already in the top ten strategy and action games I wouldn't bother wasting money on advertising if I were you (wish I was you).
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Old 05-27-2012, 12:35 PM
touchten touchten is offline
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checking out approcketeers and reddit ads now

thanks for the info..

my personal opinion, the ROI for banner ads was not so good..
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Old 05-27-2012, 10:55 PM
fernfreak fernfreak is offline
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Quote:
Originally Posted by HeliApps View Post
gamedboy, seeing as you are already in the top ten strategy and action games I wouldn't bother wasting money on advertising if I were you (wish I was you).
Thanks for the insight! Maybe we shouldn't run them just yet. Do you think they might help though, if done in conjunction with a new patch, or a couple of weeks down the road when attention might be waning?
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Old 05-28-2012, 06:12 AM
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Ndemic Creations Ndemic Creations is offline
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Quote:
Originally Posted by gamedboy View Post
-Ndemic Creations Thanks for the heads up, I never knew we have to queue to place ads
Not small banners but the big ones on sites like TA - then absolutely need to queue. I think publishers take a lot of the slots. Still - worth getting in contact with them, the TA people are very helpful.
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Old 06-03-2012, 08:18 PM
AnalogNest AnalogNest is offline
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Hi Jeffrey,
I have a friend who spent a lot on banner ads through app review websites, and was very disappointed with the results. I would suggest focusing on mobile advertising. It's the easiest way for consumers to discover and download your app since they are already on their mobile phone, most likely in another app. I'm not saying that it can't be effective, but if you have a smaller budget, I think it's best spent in mobile advertising, where your app is just a click away.

Drew

AnalogNest.com
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  #10  
Old 06-04-2012, 04:30 AM
Kafu Kafu is offline
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Hi,

congrats for the game, I was waiting for it since past year! I was very curious to see the graphics style animated Really good.

From what I read (as it interest me too), adv banners on websites - as you pay per click - works better for free apps.
Promoting purchasable games is very hard today.
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