I will have to disagree. I think that The End is a prime example of the iteration of a genre, not a simple clone or "cut and paste game", as I assume this is what you were referring to. The genre in question, taking into consideration the established taxonomy, might be called the 3D Platform Runner. Although it probably predates this game on iOS, the genre was of course popularized by Temple Run. What seems to distinguish The End (much like Subway Surfers before it) is original artwork and the unique and creative introduction of new environment interactions and gameplay elements, while retaining the basic mechanisms and upgrade system.
Just to reinforce the idea, games like this are not mere clones, but genre iterations. For more on what constitutes a video game genre and how this differs from the use of the term genre in other media, see http://bit.ly/N21iny (Wikipedia) and http://bit.ly/MLFMTJ (On Game Design).
Last edited by retr0spective; 07-01-2012 at 10:18 AM..