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Great Reviews, Bad Sales

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09-29-2012, 11:25 AM
Joined: Feb 2011
Posts: 214
Great Reviews, Bad Sales

Hey there,

Looking for some advice on what to do with my first game that has been out about 2 and a half weeks.

The game is called "The Way We Roll" and it is a puzzle adventure game. I have gotten some very positive feedback on it. iFanzine reviewed it on Day 1 and gave it 4.5 out of 5. Their only complaint we already fixed for the first update we'll be submitting in the next day or two.

Here on the forum, the feedback has also been very good, with people saying it is "one of the best puzzlers on the app store", being "surprised" at how good it is (which might be a clue?), saying it is a game that "defines what iOS gaming should be", saying they enjoyed it more than Blast-A-Way, and other comments that seem very exciting.

Trouble is, my sales are quite low, and I'm trying to figure out what I can do to encourage more sales, because I am still pretty green at the business side of the app store.

So far, we have a website (which is so-so), a blog, a Facebook page, a Twitter account, and a presence here on the forums. I sent out a good bit of press kits at launch, but iFanzine is the only one that gave us coverage (aside from a few small or foreign blogs).

We're about to submit an update which addresses almost all of the complaints anyone has had so far.

Launched at 99 cents as a "launch sale". About 2 weeks in, I switched it to free for 2 days, which got it about 4,000 downloads, rising into the Top 5 Puzzle games in France, but lower ranks elsewhere. I then ended the sale, and brought the price up to $1.99. Gotten 1 download a day since then...

We didn't launch with a free version, but are about to submit one that will have fewer levels and links to buy the full version.

I'm also considering a different icon, a better main graphic, etc. but I wanted to get some outside feedback about what might be a good approach at this point...

Thanks for your help.

Try out our new game The Way We Roll by Polar Bird Studio!