True but isn't that why we have ratings so when we buy it it has this is a mature game. I know some parents don't care and let their kids play GTA San Andreas and what now but still how about some big kid games also iPods and soforth isn't just for little kids.
I agree, is this game coming out as a 'mature game' ? eg 18 rated only ? If it is there must be another issue. If its not an 18 rated game then i can see why they might want the word out.
For the sake of one word theres no point going '18 rated' as you'll be limiting your market potentially.
But it sounds like the issue isnt the word and perhaps just something else which might be minor but needs to be fixed.