Best Uses for a $150 marketing budget

[JasonS]

You can run an admob campaign for very cheap. But how good your ROI is a variable. I think it's a lot harder for paid games and apps get a good ROI with banner ads. Free/mium apps are different, but that'll depend on your iap/revenue model.

If you use that $150 and put it towards a prize and hold a clever contest that could become viral, then that would probably see a better result. $150 to a individual is alot more valuable than it is as a budget for a marketing company.

I've had sites tell me $400+ for the "expedited" review, so using that $150 on reviews I think is a waste of time.

[Silverous]

$150.

I recommend staying away from Ads.

In my opinion, you are literally going against big boys with lotsa $$ to burn in advertising. And i believe it's because of them.. Pay per click costs varies in different countries and at different period of the day.

Based on my previous experience, my ads have not visibility when I was bidding at $0.50 per click in USA. I had to raise it to approx $1.00 before the Ads gain visibility.

Of course if you choose some other country, it may have been cheaper. but assuming its USA... $150.. $1 per click.. thats going to be 150 clicks. And maybe a click rate of 10%.. thats 15 people clicking and landing on your app description page. (and no guaranteed downloads....)

Totally not worth it.

Like some of recommended... I would suggest save the $150, and instead spend more time to build your own audience community through forums, social media etc. Slow but steady growth.

just my 2cents worth.

[EPX]

Originally Posted by Silverous

$150.

I recommend staying away from Ads.

In my opinion, you are literally going against big boys with lotsa $$ to burn in advertising. And i believe it's because of them.. Pay per click costs varies in different countries and at different period of the day.

Based on my previous experience, my ads have not visibility when I was bidding at $0.50 per click in USA. I had to raise it to approx $1.00 before the Ads gain visibility.

Of course if you choose some other country, it may have been cheaper. but assuming its USA... $150.. $1 per click.. thats going to be 150 clicks. And maybe a click rate of 10%.. thats 15 people clicking and landing on your app description page. (and no guaranteed downloads....)

Totally not worth it.

Like some of recommended... I would suggest save the $150, and instead spend more time to build your own audience community through forums, social media etc. Slow but steady growth.

just my 2cents worth.

I believe ads can work, it all depends on which network you advertise on. Some will allow you to just buy a spot for a month for a x $ amount, and no extra charge on the CTR.

I would recamend ads, you don't need to go $$$ crazy either

[pat3ck]

If you have limited budget, I would suggest if you could contact different app review sites (Maniacdev has compiled 100+ review sites) and make a pitch for your app (AppDesignVault has a template for a pitch) hoping to get reviewed.

[EPX]

Originally Posted by pat3ck

If you have limited budget, I would suggest if you could contact different app review sites (Maniacdev has compiled 100+ review sites) and make a pitch for your app (AppDesignVault has a template for a pitch) hoping to get reviewed.

Thanks for the info, I've seen this page before. We have to remember that there are more than a few hundred apps review requests sent to web sites for reviews. some reviewers could be backlogged too.

but good info none the less thanks

[Silverous]

Originally Posted by EPX

I believe ads can work, it all depends on which network you advertise on. Some will allow you to just buy a spot for a month for a x $ amount, and no extra charge on the CTR.

I would recamend ads, you don't need to go $$$ crazy either

What are some of the Ad network that you have tried?

[EPX]

Originally Posted by Silverous

What are some of the Ad network that you have tried?

Check out http://buysellads.com

And look for gaming sites

[ns804apps]

while I agree that 150 is a very little budget, I would recommend Facebook adds where you can set a daily budget of10 dollars a day for 10 days and run your ad with an offer of a 25 dollar gift card raffle to anyone who likes your page. That will at least grow your audience. and you will have 25 left over, to reduce the budget to 5 dollars a day for another 5 days. If done correctly and your target your proper audience you should generate 10-40 likes daily which is 10-40 people that get exposure to your game that may not of heard of it before.

Although a larger budget would help you can accomplish something with a small budget. Hope that helps.

Good Luck

[EPX]

Originally Posted by ns804apps

while I agree that 150 is a very little budget, I would recommend Facebook adds where you can set a daily budget of10 dollars a day for 10 days and run your ad with an offer of a 25 dollar gift card raffle to anyone who likes your page. That will at least grow your audience. and you will have 25 left over, to reduce the budget to 5 dollars a day for another 5 days. If done correctly and your target your proper audience you should generate 10-40 likes daily which is 10-40 people that get exposure to your game that may not of heard of it before.

Although a larger budget would help you can accomplish something with a small budget. Hope that helps.

Good Luck

Good point on Facebook, but it's better to target gamers directly on a site or two. Facebook is too big and the ads could be showing up to the wrong people.

[tulio.soria]

Hi poisenden,

What about try to use PRMac.com (http://www.prmac.com)?
With $22.50 you can buy some PR service. It is not a very good service, but it very cheap.
You could also buy some banners here http://www.buysellads.com
Cheers!