Give it all to TriplePoint.
I'm not sure how much benefit we got out of them long term, but it must have been plenty. The storm they created on launch of GBWG was epic.
The first game got a good review from a couple of sites such as TA eventually, but with the sequel launch and TP driving it, we got tons of top quality review sites all doing good stuff during release week.
That's the best possible start your new app can get. If you can get positive reviews and a shedload of new customers in the early days/weeks, they should spread word of mouth for you from that point, totally free.
(If they don't, your product is crap and you'll need to spend 30K each month to get 31K in sales, so everything else is moot anyway)