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How did CraftedBattle become the top paid app in US?

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01-29-2013, 11:52 AM
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Joined: Jan 2013
Location: Hong Kong
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How did CraftedBattle become the top paid app in US?

This app seems to be the hottest app on the app store at the moment:
http://www.appannie.com/app/ios/craf...ate=2013-01-29

But the game looks unpolished and certainly does not have a wide appeal.
https://www.youtube.com/watch?featur...bdnk9fYMA#t=9s

Googled the app, the company and its creator and I can't find any traces of marketing. The app isn't even Google-famous, and according to AppAnnie, it hasn't been featured in any countries.

So how has it gone up the charts?

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