Best release day of the week

[lif]

Hi! I'm getting close to releasing my first game, and I was wondering if there was a general consensus on the best day of the week to release something?

Is it better to release early because everybody hates mondays, or late because people are longing for the week-end? I assume week-ends are the worst? I see the "Coming Tonight" posts on the front page every wednesday ; does anybody know if they aggregate the week's releases, or if those games are released that day? Inquiring mind wants to know…

Long time Touch Arcade reader, first time poster, please be gentle

[Stephen Richard]

I think it won't be a matter at all, as it takes Apple to anywhere from one day to three months to approve your app. So you can plan around that.

[R3v]

Originally Posted by Stephen Richard

I think it won't be a matter at all, as it takes Apple to anywhere from one day to three months to approve your app. So you can plan around that.

Sure you have to plan your release on a particular day and coordinate it with other marketing activities. Apple approval is one thing, but you can publish your app whenever you want.

I would suggest Monday or Tuesday, even this article says Sunday.

[Alittletf]

I have always read that monday, tuesday is good. We have experienced successful launches on tuesdays as it is easier to coordinate with bloggers/journalists in the middle of the week. However the days we continually see spikes in downloads come on the weekend. Our next app will be launched on a thursday and see how that plays out over the weekend.

[lif]

Originally Posted by R3v

I would suggest Monday or Tuesday, even this article says Sunday.

Thanks, that's a great link and exactly what I was looking for! It's interesting that sundays fare that well. Maybe because people tend to stay cosy at home at the end of the week-end ?

Originally Posted by Alittletf

I have always read that monday, tuesday is good. We have experienced successful launches on tuesdays as it is easier to coordinate with bloggers/journalists in the middle of the week.

That's a very good point: does Touch Arcade even post things on sundays? Looking back at the front page, there was no post on the last 2 week-ends.

However the days we continually see spikes in downloads come on the weekend. Our next app will be launched on a thursday and see how that plays out over the weekend.

Well according to R3v's link thursday is the worst day, but I'd be really interested to hear your result. I plan to launch at the end of february though, so that might be before your next release.