Support our Sponsors:

Go Back   Touch Arcade > Developer Discussion > Public Game Developers Forum

Reply
 
Thread Tools Display Modes
  #1  
Old 02-07-2013, 07:04 PM
Alittletf Alittletf is offline
Junior Member
iPad 2, iOS 6.x
 
Join Date: Dec 2012
Location: San Diego
Posts: 23
Default Has anyone had luck with Facebook mobile advertising for your app?

Currently we are looking into advertising on Facebook to boost downloads/sales. We first looked into advertising for our fan page which worked ok until we learned of the expensive pricing to promote a post to all your "likers."

Now we are looking into ads on mobile facebook that allow the user to download the game straight from their phone.

Has anyone had any luck with this? Its not cheap.
Reply With Quote
  #2  
Old 02-07-2013, 11:56 PM
Stephen Richard Stephen Richard is offline
Banned
 
Join Date: Jan 2013
Location: USA
Posts: 33
Default

Yes, Facebook is leveraging its strength as a mobile app discovery platform with the mobile app installs ad unit. It will give developers new opportunities for growth. It enables developers to drive installs and increase app downloads. Try to find the right audience with more ad targeting when comparing to other platforms.
Reply With Quote
  #3  
Old 02-08-2013, 05:13 AM
layzerboy's Avatar
layzerboy layzerboy is offline
Senior Member
iPhone 4S, iOS 5.x
 
Join Date: Dec 2010
Location: Outer Space
Posts: 412
Default

Hey, yes we have some experience with facebook mobile ads for app installs. Depending on the audience, the CPC could range from $0.03 - $0.25. So depending on your ad creatives, performance and how much the user is convinced to download your app, you could be achieving very low cost per download.

So it is definitely worth a shot.

Hope that helps!
Reply With Quote
  #4  
Old 02-08-2013, 02:05 PM
Rubicon's Avatar
Rubicon Rubicon is online now
Developer
iPad, OS 4.x
 
Join Date: Feb 2011
Location: Isle of Wight, UK
Posts: 1,464
Default

I would recommend FAAD. For a few thousand dollars they got us 120,000 downloads yesterday and we're expecting similar numbers for the next few days.
Reply With Quote
  #5  
Old 02-08-2013, 04:23 PM
StaggerLee's Avatar
StaggerLee StaggerLee is offline
Senior Member
iPhone 4S, iOS 5.x
 
Join Date: Sep 2009
Posts: 185
Default

Quote:
Originally Posted by Rubicon View Post
I would recommend FAAD. For a few thousand dollars they got us 120,000 downloads yesterday and we're expecting similar numbers for the next few days.
How do you know you got your downloads from FAAD ? I saw your game listed on numerous sites and multiple apps promoting games that went free.
Reply With Quote
  #6  
Old 02-08-2013, 06:45 PM
Rubicon's Avatar
Rubicon Rubicon is online now
Developer
iPad, OS 4.x
 
Join Date: Feb 2011
Location: Isle of Wight, UK
Posts: 1,464
Default

Because last year when we tried the previous game free without any fanfare, we didn't get a tenth of that. Then did a FAAD one a month later and saw similar numbers (about 80K a day).

These things tend to feed on each other, but you need to get them started first and the various faad-alikes are the best thing to spend some advertising money on ime.
Reply With Quote
  #7  
Old 02-08-2013, 07:15 PM
StaggerLee's Avatar
StaggerLee StaggerLee is offline
Senior Member
iPhone 4S, iOS 5.x
 
Join Date: Sep 2009
Posts: 185
Default

Your game is very popular and I am sure you would get the similar numbers without FAAD. When I switched one of our top games free for a day I got over 500K downloads/day without FAAD. Also, we run FAAD campaign with one of our less popular games and we get only 49K downloads.
I think popularity of the game counts for well over 90% of the results.
Reply With Quote
  #8  
Old 02-09-2013, 05:01 AM
Rubicon's Avatar
Rubicon Rubicon is online now
Developer
iPad, OS 4.x
 
Join Date: Feb 2011
Location: Isle of Wight, UK
Posts: 1,464
Default

Well that wasn't my experience but I guess its possible. Importantly though, it's still the best thing you can do with a bit of advertising budget. It's well known that banner ads and other obvious things just don't pay off. The one we tried had no effect whatsoever although it was admittedly on a smaller site. It was just a test but it failed hard.

Elsewhere I recommended spending money on a PR agency. We felt we actually got good value there in terms of exposure but you need to make sure your game is going to review well first as that's their main thrust. (Not casting aspersons, just saying.)
Reply With Quote
  #9  
Old 02-12-2013, 07:21 PM
Appthat Appthat is offline
Junior Member
iPod Touch (3rd Gen), iOS 3.x
 
Join Date: Feb 2013
Location: Australia
Posts: 12
Send a message via Skype™ to Appthat
Default

Hi Ribicon, so using FAAD, did you make much money out of it. I know you said 120,000 downloads but do they take a percentage of that. How much do you end up with as apple take their cut too. Is that the way it works?
Thanks
Reply With Quote
  #10  
Old 02-13-2013, 02:17 AM
Rubicon's Avatar
Rubicon Rubicon is online now
Developer
iPad, OS 4.x
 
Join Date: Feb 2011
Location: Isle of Wight, UK
Posts: 1,464
Default

We didn't as it happens. Am now totally disillusioned tbh. IAP sales went up a little bit, but not by much. This time we paid up front rather than a cut.

It's still the best advert spend, but adverts just don't work ime.

I'll be amending this later in the month with some numbers: http://www.rubicondev.com/blog/freebies/
Reply With Quote

Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Copyright 2012, TouchArcade.com, LLC.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.
Copyright 2008 - 2011, TouchArcade.com. Privacy Policy / DMCA Copyright Agent