[ASK] $1 Million in advertising budget for 2 years

[touchten]

hypothetically,

if you guys can put aside all negative thinking, and doubt..
and you have USD 1 Million marketing budget for a good 24 months.
Which means around USD 40K/month (it doesnt have to be divided per month like that, you can divide and allocate as much as you want)

You can put the situation as if:

1. you are an indie and you got the huge funding, and was given the budget
2. you just landed a job in top game company and was handed the budget
3. you are working in the gaming ad industry/promoter/PR company and your client came to you and said, hey I have $1 Million to spend for 24 months..

What would you do?
Assuming that you have around 5-10 IOS/ANDROID game titles built and ready to run..

NOTE: THIS IS FOR MARKETING ONLY, YOU CANNOT ALLOCATE BUDGET TO BUILD APP/GAME, OR INFRASTRUCTURE, JUST FOR PR/ADVERTISING

come on guys this can be a fun exercise..
appreciate your (hypothetical stories, and go wild!)
Let's make this a fun thread!