Originally Posted by Ubisububi
Although I will surely be buying it, I'm worried that iOS gamers have gotten as stingy as those on Android, and it's going to take some time to reform our expectations on what a mobile game is worth. Are there any data on whether games that are free to download with full game unlocks via IAP do any better than straight premium titles?
We considered the "Free with full unlock IAP" approach. However, we chose against it for the following reasons:
- The app would still be listed in the free charts. Our biggest problem with this is that it would get the image of a F2P game, scaring of a premium target audience.
- We would have to look for the "sweet spot" to introduce a paywall. Introduce this too late and your players might not feel the need to make the purchase as they can enjoy themselves with the free part of the game. Do this too early and you might annoy your players and lose them altogether. Finding the sweet spot is very hard and requires careful analysis and tweaking. One of the reasons we wanted to leave F2P behind is because we realised we didn't have the resources nor the motivation to spend heaps of time on this. We'd rather spend our time making the game as fun as possible from start to finish.
- We think that in this day and age, where iOS gamers have gotten so used to energy systems and pay-to-win models in F2P games, they would be unpleasantly surprised by a monetization model that requires them to pay for a full unlock. Even though it's more like the demo model many gamers are familiar with, we think it might be taken another way.
We don't know of any games on the App Store that implemented this model successfully. We do know of tons of games that are premium and are a huge success. And we'd gladly try to be one of them
Obviously there have been many games that released a lite version for free as well as a full premium version. This used to be very popular, but has become less and less common in recent years. Does anyone have any examples of successful iOS games that have a paywall with a full unlock IAP as their monitization model?