Scoggins Erasers -- horror game for iphone??

Telltale Games continued its teasing of what would appear to be its upcoming original IP -- called or related to "Scoggins Erasers" -- today by sending us a box filled with erasers ... and an iPod Touch. Labeled "Made in Scoggins, MN," "Contains Scoggins Erasers" and "Top Secret," the package we received was opened to reveal another, smaller box marked "Top Secret." Inside this, 10 large, pink erasers, which we removed, exposing the iPod.

http://www.joystiq.com/2010/04/23/scoggins-erasers-mystery-deepens-as-telltale-delivers-erasers-i/

 

http://www.youtube.com/watch?v=Tt5lB-RoAi4&feature=player_embedded

Is this somekinda horror game ??