Why ios games are released on wednesday?

05-28-2014, 09:23 AM
#11
The reason older games or apps are sometimes still in the Hot New Games list is because updates are also sometimes considered as new. And I think this is a good thing. If you update your game with a ton of new content it's nice to know it may be put in the spotlight again.

I'm not sure but I think this doesn't work if you do an update with a couple of bug fixes.
05-28-2014, 04:24 PM
#12
Quote:
Originally Posted by SamarLW View Post
The reason older games or apps are sometimes still in the Hot New Games list is because updates are also sometimes considered as new. And I think this is a good thing. If you update your game with a ton of new content it's nice to know it may be put in the spotlight again.

I'm not sure but I think this doesn't work if you do an update with a couple of bug fixes.
How do you know if it will or won't? How is this choice made? Is just if you have new content?

I agree it would be a good thing.

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05-29-2014, 12:29 AM
#13
Joined: Nov 2009
Location: Wellington
Posts: 751
Games release on a Thursday because it is the day before the App Store featuring ticks over, and also is a lead in to the weekend which has the highest consumer activity.

Releasing on that day therefore theoretically lines you up for higher chances of featuring and consumer visibility in general.

However, given how many games now come out in general, I'd put the continued practice more down to habit given the actual value is likely diminished through greater competition.
05-30-2014, 07:50 AM
#14
That's new info for me. So Thursday at 12:00:01 is the time to release. Is that California time?
05-31-2014, 03:22 AM
#15
Joined: Nov 2009
Location: Wellington
Posts: 751
Quote:
Originally Posted by seb_go View Post
That's new info for me. So Thursday at 12:00:01 is the time to release. Is that California time?
On initial release, a game set to release on a Thursday will roll out at Thursday 00:01 by territory timezone, starting in NZ, and ending with the US east coast. So by the time it hits "midnight Wednesday" in New York, the game will then be available everywhere.
06-08-2014, 12:26 PM
#16
Joined: Dec 2009
Location: Fort Lauderdale
Posts: 5,286
An interesting phenomena: I've spent at least 500 dollars on music production/synth apps, and nearly every notable release in the "music" (not discovery-creation) category is released on a Monday.

Just think it's interesting.
06-10-2014, 08:59 AM
#17
Joined: Feb 2011
Location: Isle of Wight, UK
Posts: 1,496
We always release on a Tuesday to try and get a day of air time without being swamped.

It's probably less likely to get us featured, but there's a snowball in hell's chance of that anyway with so much quality competition. Better to take the bird in the hand imo.

(But if Apple are reading, the two in the bush option also works!)

Last edited by Rubicon; 06-10-2014 at 10:34 AM.
06-10-2014, 09:33 AM
#18
Joined: Mar 2010
Location: Washington D.C.
Posts: 3,143
Some years ago, I read about the significance of TV and commercial spots how the days of the week are related. My recollection is a bit spotty, but here goes nothing...

In the TV and movie world, Thursday is the hottest day of the week because it is a blockbuster movie's release date. Given that studios want to flood the airwaves with adverts to pack'em in, this is also the day networks receive the most revenue. It is also the reason why most of a network's highest rated shows air on this day. My guess is that Apple chose this release date for these reasons.

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