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Apple Search Ads

03-18-2017, 01:57 AM
#11
Joined: Mar 2017
Posts: 1
Thanks for sharing. Your results look great.
I tried signing up for this but it threw an error when I filled my billing details and applied the promo code.
Will try with a different credit card
03-19-2017, 07:35 AM
#12
Thanks for sharing. I'm going to give this a go now. Will post back if I get some results

03-19-2017, 11:44 AM
#13
Has anyone successfully set this up using a UK credit card? I keep getting an error to try again later.
03-20-2017, 03:38 PM
#14
I've just got my card working now. I had to wait 24hrs before trying a new card.
04-01-2017, 02:05 PM
#15
Joined: Oct 2016
Location: Land of Stone
Posts: 202
http://prnt.sc/eqsdy4

Didn't work very well for me. My game is $1.

Ignore the stats for "last". I had limited time to waste the funds so I didn't do any targeting there.

Also should mention that this was made before I did any work on the ASO. So that probably kind of explains the bad numbers.
04-03-2017, 04:50 PM
#16
Used it for some time - spent a few thousand dollars.

Doesn't seem a good thing in my case.

1) most of conversions happened were conversion from search phrases that did include my app name, so was actually nearly pointless

2) felt nearly impossible to scale, as volumes were not growing, despite setting much higher budgets/bids

Conclusion:

Cons:
Bad for apps that are already optimized for search.
You start paying for your organic conversions.
Competitors steal your keyword traffic.

Pros:
If your app is not optimized for search.
You can steal search traffic from competitors.
Obviously, not a good thing, but money don't stink, are they?

So it works for some apps, but doesn't work for others - Only a test can prove.

In my case it worked badly for an already optimized app.
Rising budgets didn't help to scale up.
I paid for my organic downloads.
On an unoptimized app it worked well.
But again it was not possible to scale to production volumes.
04-12-2017, 07:19 PM
#17
Quote:
Originally Posted by Xaron View Post
Here's an update for the last 3 months from my side. Still using search ads. Working great for me:

whoa, those are some great results. we used our $100 credit on a previous app and it didn't do much, although granted that app sucked. this is inspiring me to look back into Apple Search Ads for our current game. will post back with results!

also, out of curiousity, did you use popular keywords or sparse but targeted ones or a combination of both?

Founder of Super Serious Company

Working on Egg Peg
04-17-2017, 06:54 AM
#18
Joined: Feb 2015
Location: The Hague, NL
Posts: 6
Send a message via Skype™ to Cinnabar
Thank you, that is just what I needed to know!