Dear All, After the Binary submission through iTunes Connect, it will take maximum 2 weeks to get reviewed the binary. But sometimes it will take only 2 to 3 days to get reviewed. Here are some queries: 1. Does there any factors to get early review? 2. When is the best time to upload binary (USA time)? 3. Does app name play any role for quick review? Any Ideas?
In my opinion it's all about luck. With the same app I had review times from ~10 to 1 day. One time I submitted it on a Saturday and it was reviewed on Monday.
I have never had more than 5 working days. Updates typcially a day or 2 less. It works on a que system, so it is based on demand for the app store. I believe updates and reviews are different which is why I have seen different times.
The best time was 26 may 2013, 40 minutes after sunset - you missed it! It won't happen again for 10,000 years.
My initial app submission, on a Friday, took a little over week for Apple to review and approve. This includes a hiccup on Apple's end. My recent app update took 4 days (uploaded Saturday, was approved late Tuesday evening). Depends on the queue and reviewer you get. i.e., it's the luck of the draw!