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7x More Downloads By Localizing App Keywords

06-05-2013, 07:10 AM
#1
7x More Downloads By Localizing App Keywords

I've been experimenting with App Store Optimization and particularly the effect of localizing app keywords.

The result:
7X More Downloads, Multiple Times Over.

While finding "good" keywords in English is quite a challenge, the playing field is still quite open when it comes to languages other than English, including "huge" languages such as French, Italian, German, etc...

You can't rank a new game to be #1 for "fun games" in English, but in Thai (for example) that is another matter....

I wrote up a detailed post (3,000 words) with the results and "how to". If you have any questions or clarifications post here in this thread or in the comments section on the blog (I answer them).

Here is the link:
http://makeappmag.com/iphone-app-localization-keywords/

Note: a common misconception when people think of localizing keywords is that they simple translate their English keywords to other languages. THIS IS NOT WHAT YOU SHOULD DO. You actually need to perform original keyword research in the target language, which I explain how to do in the post.

-David
06-06-2013, 04:17 AM
#2
Thanks man, this knowledge is precious. I'll definetly try that for our game.

06-06-2013, 08:06 AM
#3
Quote:
Originally Posted by NagakaStudio View Post
Thanks man, this knowledge is precious. I'll definetly try that for our game.
Welcome!

If you need pointers along the way I'm here to help out.
06-11-2013, 10:56 PM
#4
Joined: Oct 2011
Location: JOY Entertainment
Posts: 62
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06-12-2013, 09:48 AM
#5
Joined: Nov 2009
Location: Ho Chi Minh City, Vietnam
Posts: 1,633
Thank you!

Interesting post, in fact, I never ever aware of it... How stupid I am...

Antony
06-14-2013, 10:59 AM
#6
Really great article. Just opened my eyes to the whole SEO side of the Apple Store. Going to definitely do some work on this.

Thanks for the post!
Jason
06-16-2013, 08:00 AM
#7
Quote:
Originally Posted by Twixx View Post
Really great article. Just opened my eyes to the whole SEO side of the Apple Store. Going to definitely do some work on this.

Thanks for the post!
Jason
Hey Jason,

Welcome. You might also want to check out another article which opened MY eyes to the whole app SEO thing and how effective it can be:

http://makeappmag.com/how-choose-key...app-store-seo/

David