- The game is boring (it's a Solitaire game) - We just finished an event but we can't start the events that we want to do next because we have to wait for the graphics team to finish other assignments So how to increase the number of facebook likes if no events can be done for like another week or so and users aren't motivated to like your page because there's nothing special about it? In other words, how to make an uncool product look cool? And it's very difficult to do partnerships when you are on a budget and people don't want to partner up with a boring product.