Writing a successful press release

05-24-2011, 10:49 AM
#11
Quote:
Originally Posted by Ovogame View Post
I'm about to send my press release for Jump Birdy Jump.

Most of my previous press-release (from previous games) were pretty much ineffective. So, for this one, I've try to be original and funny, it probably won't work either but who knows. Check this out:

Morestel, France May 24, 2011
“Jump Birdy Jump” brings fun and original characters [like what? be specific] to the App Store. (Have you ever seen a physics-based game on iOS starring birds before?).

Jump Birdy Jump is about the epic story of a little bird who wants to join his better half [this is cliched], but the cruel world won't let him. You will have to collect as many stars as you can (as everybody knows, that’s what birds do) while jumping between wires and avoiding pitfalls.

Ovogame (just one guy really, hand-crafting games in his garage) is delighted to finally enter the iPhone development scene:

"Apparently, we are the 85415th registered developer on Apple's IOS program. We are thrilled to enter this market at such an early stage. This should give us an edge over the competition." - Jean-Claude Cottier, Ovogame’s CEO. [Although it's meant to be funny, this part feels really irrelevant-- doesn't tell us much about the game itself.]

The game is priced at $1.99 for iPhone and $2.99 for the HD universal version.

“We picked a top-end price for Jump Birdy Jump, as we really think our game is worth that insane amount of money [Why is it worth that much?]. Many will call us greedy devs, but you know, somehow we’re silly enough to think our game is worth as much as a latte.” – Jean-Claude Cottier, Ovogame’s Sales Managing Director.

Check these truly awesome links and you’ll find happiness and wealth:

iTunes link: http://itunes.apple.com/us/app/jump-birdy-jump-hd/id431468126?mt=8&ls=1
Video: http://www.youtube.com/watch?v=TiQ6-ZF-OaY
Press pack:http://www.jumpbirdyjump.com/presspack.zip
Screenshots: http://www.jumpbirdyjump.com/screenshots/
Facebook: http://www.facebook.com/pages/Jump-B...02584516449588
Marked a few spots here which were pretty vague-- try avoiding qualifiers in your writing. They don't add any real detail, just ambiguous ideas that every reader will decide for themselves. Be specific-- instead of "fun", how is the game fun? What about the gameplay makes it fun? The self-referential tongue-in-cheek "this isn't original" thing also turned me off a lot because it felt like you were trying too hard.

i'm a pretty kitty cat

Last edited by SkyMuffin; 05-24-2011 at 10:54 AM.
05-24-2011, 10:50 AM
#12
We just put out a press release today! What I've found to do the best is to write it like a news article. Put some good details in and make sure that lazy journalists can copy/paste chunks of it for their own articles. Since it only released a few hours ago I'm not 100% sure if it's successful yet

Acts of Kindness PR

05-24-2011, 11:01 AM
#13
Quote:
Originally Posted by Sinecure Industries View Post
We just put out a press release today! What I've found to do the best is to write it like a news article. Put some good details in and make sure that lazy journalists can copy/paste chunks of it for their own articles. Since it only released a few hours ago I'm not 100% sure if it's successful yet

Acts of Kindness PR
That's a very good point. Most of the sites that actually use a press release will just cut and paste so you might as well write exactly what you would like to see.

-=< Fat Owl With A Jetpack >=-
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05-24-2011, 11:17 AM
#14
Joined: May 2011
Location: Zagreb, Croatia
Posts: 7
How about [url=http://blog.hindarium.com/?cat=5]these two[/url]? They relate to our game [url=http://zombieball.hindarium.com/]Zombie Ball[/url]. [url=http://youtube.com/watch?v=VlX_GhkieDA](trailer)[/url]

We had more luck with the first one (about the trailer) -- more mentions, more looks at the site, but the second one got us more inquiries from the press. I'm comparing only first day after sending the PR out.

We were kind-of hoping for more information requests in both cases, and, of course, more mentions, but oh well.

We used gamespress.com to post both of these, so far. We're still getting ready to send the information directly to various sites.
05-24-2011, 03:21 PM
#15
Thanks everyone. There's a lot of great info there.
Now, I'd better get started on my press pack :-)

Game source code for PC, Mac, Linux and iOS here.
05-24-2011, 04:31 PM
#16
Remember to include into the press pack small banners of standard size.
Remember also to produce the graphic art in case Apple features your game has Game of the week. (include it in the press pack)
05-07-2014, 11:29 AM
#17
Press Release Contact List

I have been working on a list of my top contacts for the past few weeks and would like to share with everyone the most active game journalists writing about the industry. I had found through my research that many of the writers I was reaching out to are no longer apart of the sites they once wrote for and I was just wasting my time sending out press releases to irrelevant inboxes. If anyone else has had success with journalists not included in this list, please add them!

I have attached the list and would love to see additional contacts from all of you!

Thanks,

Liz Dickey
Social Media Manager
[URL="http://www.twitter.com/sideboltstudios"]@SideboltStudios[/URL]
Attached Files
File Type: txt Press Release List.txt (703 Bytes, 5 views)