News on the Apple store: http://www.macrumors.com/2012/05/25/apple-launches-free-app-of-the-week-and-editors-choice-promotions-on-app-store/
The TA's front page had just spoken about that. This will give chance for poslish free app to have more visibility in the app store, another good way to be shinny instead of asking FAAD. It's a good news, I hope.
Cynical: Or it will allow big player to occupy more space in the applestore and push away small indie.