oQuizo: monetization's gone nude
We've just published, oQuizo, a new F2P quiz game, on Google Play, which we intend to treat as an experiment in monetization and something that we hope will contribute to greater market transparency. Game monetization, especially on Android, is notoriously difficult and there are a myriad of options available. It is not easy for developers to get reliable and impartial info on how all these options compare against one another and how effective they are.
With our new game we want to do something worthwhile for the community. We've decided to... bare it all. We'll be disclosing all oQuizo monetization data: all our revenue sources and how they're performing, all financials, whether our campaigns are successful, etc. In short: we’ll be revealing the naked truth about oQuizo monetization. We’ll be tracking all monetization patterns, analyze data and manage campaigns through Dataspin, the game management, analytics and monetization platform we've been working on for the last 15 months.
We’ll be publishing regular updates which we hope you will find useful.
Can you spread the word about our game and our experiment? Your help would be greatly appreciated!
This and next month we'll be testing:
- Chartboost full screen ads versus Vungle video ads
- IAPs price sensitivity
- promoting new content via notifications
- SponsorPay incentivised downloads
- game tweaks, updates and new features
And you will get all the juicy details
Now a teaser: this is how we report, and will be sharing with you, revenue streams. The chart shows revenue from Google (GOOG) and SponsorPay (SPON) during tests.
So, get oQuizo now, share it with your friends and we'll share the data back with the community!
Btw, we've gone back to publishing and more games are coming soon, incl. third-party ones.