Those are a couple of nice posts. I don't know if you've heard of app recommendation programs in the past, but it is another great way to market your mobile application.
In essence, an app developer can have other content publishers (either web driven or mobile app driven) recommend their app to be downloaded. It's really cool because app s are matched up with readers based on their interests and brings the most profitable users to your application.
You can check it out at youAPPi.com if you are interested.