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Effective Content Marketing?

07-31-2013, 02:05 PM
#1
Effective Content Marketing?

I'm a one man indie developer, and been trying the whole content marketing thing for my app, producing blogs, videos (both promo, video diary and general gaming stuff / stuff about other games).

However that all takes time, and it takes time away from development. At the same time I find on a typical day (or week even if it's behind the scenes stuff,) I probably don't generate enough visible progress to justify a blog post or before/after screenshot or whatever.

As a result, I'm also finding the content only indirectly related to my game is making up the vast majority of what I'm producing.
07-31-2013, 03:06 PM
#2
Quote:
Originally Posted by James Coote View Post
I'm a one man indie developer, and been trying the whole content marketing thing for my app, producing blogs, videos (both promo, video diary and general gaming stuff / stuff about other games).

However that all takes time, and it takes time away from development. At the same time I find on a typical day (or week even if it's behind the scenes stuff,) I probably don't generate enough visible progress to justify a blog post or before/after screenshot or whatever.

As a result, I'm also finding the content only indirectly related to my game is making up the vast majority of what I'm producing.
Im tired of the suggestion that you NEED to create content about your game to be successful. When you're relatively unknown and no one sees the content you create, whats the point? I'd rather put more time into making my game exceptional and have the chance to go viral than have 30 blog posts that 100 people see. Unless you already have something to build on (previous games, social media presence etc) I just don't think its worth it.
07-31-2013, 04:25 PM
#3
I'm with flathead, and I am sure there are many others who would agree:

Indie devs are more and more frequently falling into the trap of wasting their resources on marketing when they could be investing more on adding further quality and value to their games in the first place.

Yes marketing is very important, but the scope and efficiency will depend on the size of the development team and the specifics of the game in question.
One size doesnt fit all, and even doing everything will not guarantee success.

Particularly in your case, one-man inde, if you insist on promoting the game as you develop it, I would suggest either finding someone else to do the marketing for the game while you focus on the dev (family or friend for example), or to outsource it to a marketing company if you can afford it (although you would still have to do most of the blogging yourself).

08-01-2013, 10:14 AM
#4
Yes, I agree with the previous posts. We're a two person band and we've just finished a game called Jumping Jupingo. I've been doing lots of pre-launch content marketing like these posters and videos on Pinterest http://pinterest.com/pingels/jupingo/ as well as running a website, blogging, Facebook, etc. I don't think the pre-launch content marketing has made much of a difference but once the game launches it will probably start having more traction.

NVX has a point about asking a marketing company to help out but for a one man band this can be expensive and I've see clients that has gone down that route and the marketing was just awful and dull as dishwater. The ones that are good are not interested unless there's lots of budget available.

The best thing to do for an small Indie is to focus on creating great games and to find a publisher that can take it to market. We've given the game to Marmalade whose platform we've used to develop the game. They're putting a launch campaign together and I can get on developing new games.
08-01-2013, 02:48 PM
#5
Quote:
Originally Posted by nvx View Post
I'm with flathead, and I am sure there are many others who would agree:

Indie devs are more and more frequently falling into the trap of wasting their resources on marketing when they could be investing more on adding further quality and value to their games in the first place.

Yes marketing is very important, but the scope and efficiency will depend on the size of the development team and the specifics of the game in question.
One size doesnt fit all, and even doing everything will not guarantee success.

Particularly in your case, one-man inde, if you insist on promoting the game as you develop it, I would suggest either finding someone else to do the marketing for the game while you focus on the dev (family or friend for example), or to outsource it to a marketing company if you can afford it (although you would still have to do most of the blogging yourself).
+1, well said
08-01-2013, 08:06 PM
#6
Hi James,

I've sent you a PM on the forum

Cheers,
Andrew

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