Has anyone had luck with Facebook mobile advertising for your app?

[JasonS]

I've used Facebook ads for a paid game and got bad results. You can really target the ads to your exact audience, but we had a really bad conversion rate. It may have been our creatives, but I don't think so. It may work well for a freemium game, i'm not sure. You can test the waters with a small daily spend limit of $10 to see for yourself.

However, IMO, like Rubicon says, banner ads are waste of money, unless you have a very large budget to push lots of banners ads on lots of popular sites.

We also used FAAD and went free the day before Rubicons game. I can also say that it works. We got picked up and reviewed/reported on, by many other sites tracking free games, which helped. Especially since we haven't really had many reviews from websites at all.

Our campaign got us around 100k downloads a day and numerous #1 positions so we're happy with that.

[webstonegames]

If you get the right audience and high ctr with fb mobile ads there is change to get dirty cheap installs.

We spent about 250€ to our last test campaign and avarge price for install was 0,16€

[HeliApps]

Rubicon,

I for one downloaded GBWG for free and wouldn't even have known it was a FAAD promotion - visibility on the appshopper app is what got my download...

[Rubicon]

Yeah, maybe other avenues are becoming more important these days. Anyways, hope you you enjoyed it.

[jarredneilsen]

Yes, you should try fb mobile advertising. It's really effective, I have tried it on my gaming blog. Facebook Mobile advertising works really well for developers like us and I can assure you big revenue potential.