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Why do Developers drop Chillingo?

08-03-2011, 08:00 AM
#1
Joined: Jan 2010
Location: Perth, Western Australia
Posts: 4,355
Why do Developers drop Chillingo?

I am wondering why developers use Chillingo then drop them?

For instance we all know how Angry Birds was originally published by Chillingo and there was a big Huha to change that. The Rovio published Seasons and Rio under their own brand basically dropping Chillingo.

Well now it has happened with Zeptolab, Now this time we haven't heard of any problems between Chillingo and Zeptolab so why are they dropping them?

My theory is that game Developers are using Chillingo to start of with, Get there name around, then publish other games by themselves.

What's your thought? Share them with the TA community.

Dropped iPhone 6 on live tv. Became a viral sensation.
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08-03-2011, 08:03 AM
#2
Joined: Jun 2011
Posts: 1,305
This is exactly what I was thinking. Maybe because they are greedy? Like if they dropped Chillingo when Seasons was made, then obviously they want all the credit (and also money) for making a game that is in the top 10. Chillingo probably isnt sensitive and/or dont really care... This dev made a cross over with world of goo and feed me oil and named it world of oil, too. Just want to also point that out.

Poor Chillingo.

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Last edited by TakenXXDeadly; 08-03-2011 at 08:05 AM.

08-03-2011, 08:07 AM
#3
Joined: Mar 2009
Location: Singapore
Posts: 1,770
Send a message via AIM to kohjingyu
Because, publishers take a pretty big cut out of the profits. When you get your name out, like the devs of Cut The Rope and Angry Birds have, you don't need a publisher to do the PR for you anymore. When you're new to the app store, having Chillingo or Gameloft as a publisher can really get you noticed.
08-03-2011, 08:08 AM
#4
Joined: Jan 2010
Location: Perth, Western Australia
Posts: 4,355
Quote:
Originally Posted by kohjingyu View Post
Because, publishers take a pretty big cut out of the profits. When you get your name out, like the devs of Cut The Rope and Angry Birds have, you don't need a publisher to do the PR for you anymore. When you're new to the app store, having Chillingo or Gameloft as a publisher can really get you noticed.
Yep exactly what i thought.... , Do you publish with them or will ever consider it?

Dropped iPhone 6 on live tv. Became a viral sensation.
App Reviewer and Writer for Pocketfullofapps.com. Got a new game? Want a review? Contact me!
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08-03-2011, 08:23 AM
#5
Joined: Apr 2011
Posts: 154
They take 10% of profit or something ridiculous. Don't quote me on that though.

Last edited by EnShinNoi; 08-03-2011 at 11:08 AM.
08-03-2011, 08:40 AM
#6
Joined: Jan 2011
Location: Ankh-Morpork
Posts: 2,564
Quote:
Originally Posted by TakenXXDeadly View Post
This is exactly what I was thinking. Maybe because they are greedy? Like if they dropped Chillingo when Seasons was made, then obviously they want all the credit (and also money) for making a game that is in the top 10. Chillingo probably isnt sensitive and/or dont really care...
It has nothing to do with greed. The developer deserves pretty much all the credit for making a popular game; the publisher's main role is to market the product, and they may or may not provide funding (which they recoup from sales), but for the majority of externally-developed games, they don't have a hand in the actual design. Off the top of my head I can't think of any publisher who deserved more of the credit for a game being successful and popular than the developers themselves did.

Trying to claim a developer who drops a publisher who is no longer required is being "greedy" is like saying a musician who self-publishes their music instead of going with a record label who will take the majority of their money is "greedy". The idea that a developer should continue to give away their profits to any entity that is no longer providing a benefit to them is nonsensical.

Every developer in the world would prefer to be able to promote and develop their own product effectively without a third party taking credit and/or money from them; fortunately, this is much easier to accomplish on the app store than it is when dealing with physical media. Every developer on the app store would prefer not to have to give Apple any money as well, but that's unavoidable.

In the case of Angry Birds, and now Cut the Rope, the developers have apparently seen that their established brand no longer requires input, funding, or marketing from a third party in order to be successful, and have taken action accordingly. This is a good thing, because it means that more of the profits now go back to the developer directly (with Apple still taking their cut), which in turn is likely to promote development.

Quote:
Originally Posted by TakenXXDeadly View Post
This dev made a cross over with world of goo and feed me oil and named it world of oil, too. Just want to also point that out.
No they didn't, if by "this dev" you mean ZeptoLab. World of Oil has nothing to do with Chillingo either (nor does it have much in common with either World of Goo or Feed Me Oil other than the name, if you were suggesting one or both games were being ripped off), so I'm not sure why you brought it up.
08-03-2011, 08:48 AM
#7
Joined: Jan 2010
Location: Perth, Western Australia
Posts: 4,355
Quote:
Originally Posted by Appletini View Post
It has nothing to do with greed. The developer deserves pretty much all the credit for making a popular game; the publisher's main role is to market the product, and they may or may not provide funding (which they recoup from sales), but for the majority of externally-developed games, they don't have a hand in the actual design. Off the top of my head I can't think of any publisher who deserved more of the credit for a game being successful and popular than the developers themselves did.

Trying to claim a developer who drops a publisher who is no longer required is being "greedy" is like saying a musician who self-publishes their music instead of going with a record label who will take the majority of their money is "greedy". The idea that a developer should continue to give away their profits to any entity that is no longer providing a benefit to them is nonsensical.

Every developer in the world would prefer to be able to promote and develop their own product effectively without a third party taking credit and/or money from them; fortunately, this is much easier to accomplish on the app store than it is when dealing with physical media. Every developer on the app store would prefer not to have to give Apple any money as well, but that's unavoidable.

In the case of Angry Birds, and now Cut the Rope, the developers have apparently seen that their established brand no longer requires input, funding, or marketing from a third party in order to be successful, and have taken action accordingly. This is a good thing, because it means that more of the profits now go back to the developer directly (with Apple still taking their cut), which in turn is likely to promote development.



No they didn't, if by "this dev" you mean ZeptoLab. World of Oil has nothing to do with Chillingo either (nor does it have much in common with either World of Goo or Feed Me Oil other than the name, if you were suggesting one or both games were being ripped off), so I'm not sure why you brought it up.
Plus one there mate

Dropped iPhone 6 on live tv. Became a viral sensation.
App Reviewer and Writer for Pocketfullofapps.com. Got a new game? Want a review? Contact me!
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08-03-2011, 09:20 AM
#8
Joined: Mar 2009
Location: Singapore
Posts: 1,770
Send a message via AIM to kohjingyu
Quote:
Originally Posted by triggywiggy View Post
Yep exactly what i thought.... , Do you publish with them or will ever consider it?
Well, I wouldn't really like the idea, but I guess it looks good in a portfolio

Any game that Chillingo is willing to publish, in my opinion, is good enough to make a lot of sales even without a publisher.
08-03-2011, 11:42 AM
#9
Joined: Feb 2009
Posts: 6,899
Quote:
Originally Posted by kohjingyu View Post
Well, I wouldn't really like the idea, but I guess it looks good in a portfolio

Any game that Chillingo is willing to publish, in my opinion, is good enough to make a lot of sales even without a publisher.
Good enough yes but will people know about it? Would Jump Birdy Jump have done better if people knew the game existed? With Chillingo publishing I'd give a strong yes.

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08-03-2011, 12:54 PM
#10
Joined: Sep 2010
Location: Atlanta
Posts: 184
I don't think the developers are greedy for going it on their own now. It was Zeptolab's and Rovio's idea and work that developed the title and Chillingo was simply used as the marketing arm, which in my opinion doesn't entitle Chillingo to any future versions of the game.

I would bet that future deals with Chillingo and similar publishers would involved the publisher owning the IP rights, which would bring the console-like deals to the mobile market, in turn making it even harder for indie shops to be noticed.

I'm not saying that publishers are a bad thing, especially since it's very hard for your game to be seen amongst the endless titles on the App Store, I just think it gets bad when only titles from major publishers are paid attention to 9 out of 10 times.