★ TouchArcade needs your help. Click here to support us on Patreon.

Publishing with Leading Planet

08-06-2011, 08:33 AM
Joined: Oct 2010
Posts: 54
Send a message via MSN to redfirm
Publishing with Leading Planet

Leading Planet is a publishing company focusing on indie developers. Our goal is to build a publishing brand that helps indie developers instead of taking their money.

By publishing games under one roof we can create a brand that stands for quality and fun. Brand recognition gives consumers an extra buying boost because they know that the games we publish stand for a certain quality.

We are currently looking for developers who are interested in publishing their game with us. You keep all the profits that your game makes and the game will always stay yours.

We are currently looking for a maximum of 10 titles to publish for the Android and Ios Market.

Last edited by redfirm; 05-12-2014 at 01:54 PM.
08-06-2011, 08:41 AM
Joined: Feb 2011
Location: Philadelphia
Posts: 50
Interesting, but how does that work from a business perspective?

Typically, working with a publisher is about more than just brand power, it's about marketing and PR as well and putting that task in more capable hands.

SkyKey Games - http://www.skykeygames.net/
Our First Title - A Cloudy Adventure

08-06-2011, 08:59 AM
Joined: Oct 2010
Posts: 54
Send a message via MSN to redfirm
#Dizko, thats correct, We will ofcourse take care of the marketing and let you as a developer focus on the game, the reason why i did not bring that up is because its not the main focus of the company. things like feedback and promotion are what we have always done,
08-06-2011, 10:57 AM
Joined: Dec 2009
Location: Berlin, Germany
Posts: 1,674
if for a publisher doing marketing is not one of the main focuses of the company then what is?

don't quite understand.. especialy not how you guys want to earn money of 100% of the proceeds stay with the developer .. not that this is a bad thing for the devs.. but it lets a few ??? pop up..
08-06-2011, 11:28 AM
Joined: Oct 2010
Posts: 54
Send a message via MSN to redfirm
@mr.ugly, well to be honest we dont. like i sayd we are investing to build a brand. currently its only investing for us. the main focus at the moment is to build a brand( this is our company's main focus ) so the deal is, indie devs help us to build a brand with their games, and we in exchange let them keep 100 percent of their profits.

with not the main focus, i ment not the main focus of what our goal is. things like marketing and pr are part of what we do and what we always will do, but i think its more importent to be honest and tell the people who you might work with what we are reaching for

if you have any questions please ask me so i can answer them

Last edited by redfirm; 08-06-2011 at 11:33 AM.
08-06-2011, 12:35 PM
Joined: Dec 2009
Location: Berlin, Germany
Posts: 1,674
so the main goal is to get "Leading Planet" into the heads of gamers as a publisher of (hopefully) good games.. similar to chillingo, crescent moon etc.

not to be hostile (no hostility there just curiosity) but the 2 games you have there on your page sun vs earth and wing.. are judging by the stats complete flops.. so that rises the question how qualified you are to promote games and act as a pusblisher if you can't get your own games noticed..

can't say anything about the quality of two the games but judging from the
screenshots the don't really catch my interest.. your concept art for wing looks nice from the few things visible on the website but that does not transfer at all into the game..(imho)

of course you just start to build your brand & company etc. and obviously also your inhouse productions.. but from my uneducation guess it lacks quality usualy attached to "big" publisher productions..

again no hard fellings or so... just simple curiosity..

on your website you say all you want is your logo (i assume as a splashscreen on loading etc.) in the games..

but one can also be safe to assume you will be releasing the game under your developer account (leading planet i assume not bizon) , right?

so maybe again.. what exactly are you offering the devs.. you say pr.. but that could mean sending out a 20$ press release on mac pr or even less..

i would be interested how your basic pr strategies look like without the need to go into details here.. but outlining what you guys are gonna do..

as for testing thats always good and nice but nothing you really need a publisher for , if for example you look into this community and the big amount of decent beta testers who helped out hunt bugs in diverse products..

the big new office is surely not for the the publishing guys only but to stuff alot of devs into it for your own inhouse productions..

so (assuming) with this scope would stuff like actual ressource sharing be possible.. or co developement etc, like for example cresent moon does?

they heavily invest into upping the wuality of the games they publish.. they are not just slapping a logo onto your game and forcing you to implement crystal into it the game to push their own crappy social service.. opps not bashing any publisher here.. but a few really dropped the ball and only rely on their "brand"..

question is what your guys goal is in this matter..

lets hope i did not pesker you too much.. good luck guys..
08-06-2011, 12:56 PM
Joined: Oct 2010
Posts: 54
Send a message via MSN to redfirm
Wow that was a long read , no your corrrect Wing and sun vs earth are flops when it comes to marketing, the reason is, we did not market the games because they are not quality titels.

like you sayd, we are moving to a large office, the reason is not because our current 2 titles are quality titles and sold a gazzilion times, its simple because we got the right network and the right funding to expand the company. we are currently working on 4 titles, 2 for the mobile market, 1 for the pc market and 1 i cant tell anything about right at the moment.

to answer your question regarding resource, yes we will help the devs to polish their games, this is one of our stonger points and we have the manpower to do this. but this is only if a dev wants us to do so, we got a seperate contract for this and we do ask a little piece of the income depending on how mutch of the work we have done to a maximum of 40 percent.

the games will indeed be published under Leading Planet, But there is no exclusivity, this means that developers are allowed to publish with other publishers if they want unless they close a custom deal with us.

to just say a little about PR, we are currently talking with alot of blogs/review sites to close deals to promote all the games we release, i cant say alot regarding this because its still in early stages. we also got our social networks like twitter,facebook etc. our main account is not that huge, but we are planning to pay for tweets and fb posts.

so, our goal is like i have sayd, to make Leading Planet a publishing brand with quality titles. Bizon Entertainments new titles will all be published under Leading Planet, and we will replace sun vs earth and wing once these titles are ready.

i hope i have answerd all, if not most of your questions ?
08-06-2011, 05:38 PM
Sent an email will be interested to see the response. I was quite surprised that nowhere on your 'Games' page is there an iTunes link to actually look at / buy the games.

Screen Invaders is out now! screeninvaders.com/app

Tweet us
08-06-2011, 06:24 PM
Joined: Oct 2010
Posts: 54
Send a message via MSN to redfirm
Thank you attolos, you got a email back
08-06-2011, 07:45 PM
Joined: Dec 2009
Location: Berlin, Germany
Posts: 1,674
Originally Posted by redfirm View Post
i hope i have answerd all, if not most of your questions ?

yes thank you.. its actualy quite refreshing to get straight answeres, where most other bigger companies (not mentioning names) play the hide& seek information game and act down from a mighty thrown that often doesn't even exist.

cheers for that..