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Question on App initial launch rank

08-31-2011, 10:38 PM
#1
Joined: Aug 2010
Posts: 8
Question on App initial launch rank

Hi all,

I'm curious how it is determined what rank in the App store charts an app launches/debuts at? I've noticed on Appannie's stats for various games that they all debut at different ranks?

Some debut at 800 or so, some debut in the top 50...just curious if anyone knows how this initial rank is decided? Do Apple just decide out of the blue what it should debut at or...?

Any ideas/suggestions?

thanks in advance.
09-01-2011, 05:43 AM
#2
Quote:
Originally Posted by Retrobate View Post
Hi all,

I'm curious how it is determined what rank in the App store charts an app launches/debuts at? I've noticed on Appannie's stats for various games that they all debut at different ranks?

Some debut at 800 or so, some debut in the top 50...just curious if anyone knows how this initial rank is decided? Do Apple just decide out of the blue what it should debut at or...?

Any ideas/suggestions?

thanks in advance.
Very likely the starting rank is based the amount of sales you saw in the first 1-3 hours of being on sale.

If you have an enormous amount of hype, and release at a set time, I can see how you'd get a crazy amount of sales right after your game goes live. The result is you end up in the top 50 as soon as you're chartable.

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09-01-2011, 06:55 AM
#3
Joined: Jul 2008
Location: Toronto, Canada
Posts: 189
Quote:
Originally Posted by CommanderData View Post
Very likely the starting rank is based the amount of sales you saw in the first 1-3 hours of being on sale.
Yes, that's correct (at least as of a year ago when I last checked). Everybody starts off at the bottom of their category, and then moves up based on sales. If initial sales are great, it can look like it debut'd higher, but that's more a limitation on the tracking software's granularity than anything else. ie if it only scans rankings for all apps on the iTunes store every X hours, it can miss the initial movement making it seem like it started off higher.

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09-01-2011, 10:40 PM
#4
Joined: Aug 2010
Posts: 8
Cool, that makes sense. Thanks for the replies