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Angry Birds merchandise: Rovio sells 1 million t-shirts, 1 million plush toys monthly

09-12-2011, 03:13 PM
#1
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Angry Birds merchandise: Rovio sells 1 million t-shirts, 1 million plush toys monthly

http://techcrunch.com/2011/09/12/ang...oys-per-month/
Quote:
Given that I don’t even really need to write an introduction for it, it goes without saying that Angry Birds is a massive, massive brand. It’s available for everything from iOS to the PS3, and just recently smashed through 350 million cumulative downloads.

The Angry Birds brand isn’t all about the software, though, by any means. In a Fireside Chat with MG this morning, Rovio’s North American General Manager Andrew Stalbow revealed a few key details surrounding the sales of their real world goods.

Back in December of 2010, Rovio launched a series of Angry Birds plush toys. By March of this year, they had sold just over 2 million of ‘em. Today, they’re selling another million each and every month.

The same goes for their line of T-shirts: every month, they’re selling another million.


This is absolutely huge for them, and should serve as an important stat for app developers to keep in mind moving forward. Rovio is one of the few companies that has found success on iOS then managed to evolve their intellectual property into a proper full-blown license.

So, what’s next for Rovio? After MG touched on the matter of Facebook and whether or not Rovio really saw themselves thriving moving forward without a Facebook game, Stalbow responded that “Facebook has actually been a massive platform for us, even though we’ve haven’t created a game on there yet. In terms of launching a game on there in the future, yes, absolutely, that’s something we’ll be talking about in the near future”

Currently learning iMaschine and Garage Band.
09-12-2011, 03:18 PM
#2
Joined: Jul 2009
Location: New York
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Wow... more cumulative downloads than there are American citizens (2009 census)... that's pretty amazing! I can't wait till it hits the big billion

09-12-2011, 03:34 PM
#3
Joined: Jul 2011
Location: The red Skittle
Posts: 5,768
I wonder if anyone is even surprised by this point...



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09-12-2011, 03:34 PM
#4
Joined: Jul 2011
Location: The Netherlands
Posts: 861
Wow sick

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09-12-2011, 04:01 PM
#5
Joined: Jun 2010
Posts: 3,088
Quote:
Originally Posted by GHRocker08 View Post
Wow... more cumulative downloads than there are American citizens (2009 census)... that's pretty amazing! I can't wait till it hits the big billion
China, son.

Betas: Victory Day, Victory March, Zombwich, Mission Europa, Shadow Era, Slice It!, Baseball Superstars 2011, Queen's Crown, Aralon: Sword and Shadow, Zombie Runaway, Third Blade, Tower Defense: Lost Earth
09-12-2011, 04:10 PM
#6
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Quote:
Originally Posted by TiltMyTouch View Post
China, son.
Or India (very soon).

Currently learning iMaschine and Garage Band.
09-12-2011, 04:12 PM
#7
Joined: Aug 2011
Posts: 189
That's huge. Makes sense too since I've been seeing more and more Angry Birds shirts around.
09-12-2011, 05:40 PM
#8
Joined: Jan 2011
Posts: 1,636
Quote:
Originally Posted by Echoseven View Post
I wonder if anyone is even surprised by this point...
I'm a little surprised that some people buy physical Angry Birds merch, yes.
09-12-2011, 05:53 PM
#9
Joined: Mar 2010
Posts: 2,138
what has this world come to?

im back guys!
09-12-2011, 08:35 PM
#10
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Quote:
Originally Posted by phattestfatty View Post
what has this world come to?
You think this is a bad thing?

Currently learning iMaschine and Garage Band.