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iOS Game Revenue Survey

09-19-2011, 04:25 PM
#1
Joined: Jan 2009
Location: CANADA
Posts: 259
iOS Game Revenue Survey

Hi everyone:

I launched a survey today to try to gather some data about what the iOS games market looks like. I've been building games for iOS for over 3 years and I keep reading articles that speculated on "average" iOS game revenue, while no one talks about things like "median" and "standard deviation".

Given that most of us are indies and don't have the resources to hire large market research firms, I thought I'd put together a survey and share the results publicly. Please check out my blog post on the subject and take the survey, if you're making iOS games. I'll be posting the results next week to share with the iOS game dev community.

Blog post: iOS Game Revenue Survey
Direct survey link: Survey Monkey

Please help spread the word however you can! Even if you only have one game that made $17, please fill it out. The more people we have take the survey, the more representative and useful the data will be.

Thanks!
Owen
09-20-2011, 01:44 AM
#2
Joined: Jun 2011
Location: Melbourne, Australia
Posts: 286
Hey Owen,

Great to see indies giving back to the community.

I think it would also be interesting to get info on the following from your results:
  • If the devs are full timers
  • Rankings of games
  • How much time is spent on projects
  • How much money is spent on projects
  • How much of this time/money is spent on dev vs marketing

Last edited by Luke Kellett; 09-20-2011 at 01:47 AM. Reason: ranking question

09-20-2011, 08:46 AM
#3
Joined: Jan 2009
Location: CANADA
Posts: 259
Quote:
Originally Posted by Luke Kellett View Post
Hey Owen,

Great to see indies giving back to the community.

I think it would also be interesting to get info on the following from your results:
  • If the devs are full timers
  • Rankings of games
  • How much time is spent on projects
  • How much money is spent on projects
  • How much of this time/money is spent on dev vs marketing
I am asking whether respondents are full-time, part-time, etc, so that data should be available. I'm not asking any of the other questions, so I won't be able to draw any conclusions there.

The original draft of the survey had a lot more questions, like you're asking. However, in talking to several people who have run surveys before, everyone's advice was the same: keep it as simple and short as possible to get the important data. The goal is to get a lot of people taking the survey, and the longer it gets, the fewer people complete it. So I had to make some trade-offs, unfortunately. Hopefully we'll still get some useful data out of it.

Owen
09-21-2011, 02:22 AM
#4
Joined: Jun 2011
Location: Melbourne, Australia
Posts: 286
Well I for one and definitely looking forward to seeing the results :-)

Have many people filled out the survey so far?
09-21-2011, 10:14 AM
#5
Joined: Jan 2009
Location: CANADA
Posts: 259
Quote:
Originally Posted by Luke Kellett View Post
Well I for one and definitely looking forward to seeing the results :-)

Have many people filled out the survey so far?
Just under 150, as of this morning. Need more data!

Owen
09-21-2011, 10:39 AM
#6
Joined: May 2011
Location: Burlington, Ontario
Posts: 25
Just filled it out Cant wait to see the numbers.

@Grizzlage aka Grizzly Creations
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09-21-2011, 12:09 PM
#7
Joined: Jul 2010
Location: Connecticut
Posts: 5
Filled it out too. Anxiously awaiting data .

Hey, check out my upcoming iPhone / iPod touch app blue giant on my website: http://bluegiantapp.com
09-21-2011, 12:18 PM
#8
Joined: Sep 2011
Location: Toronto, Canada
Posts: 19
Was going to do the survey until I realized that we haven't released our first game yet.. ha. Just about to release in a couple of weeks but can't wait to see what this survey says.
09-24-2011, 08:38 AM
#9
Joined: Jan 2009
Location: CANADA
Posts: 259
Hi everyone:

The survey closes on Monday at noon, EDT! Please take a minute to fill it out, if you haven't already. Thanks!

Blog post: iOS Game Revenue Survey
Direct survey link: Survey Monkey

Owen
09-24-2011, 09:28 AM
#10
Done... My numbers are disheartening low though

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