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How to market your indie games

12-08-2011, 09:00 PM
#1
Joined: Oct 2011
Posts: 188
How to market your indie games

Interesting video from Ben Kuchera who is the gaming editor at Ars Technica with lots of good advice for indies on how to approach editors to get publicity. He gets 100 pieces of email including the big players on a slow day, so you gotta provide a hook to grab their attention, etc.

http://arstechnica.com/gaming/news/2...n-jump-dev.ars

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Dangerous HD - Epic 3D space combat RPG - iTunes - Website - Trailer - Soundtrack
12-09-2011, 09:58 AM
#2
Thank you for sharing this, these are really helpful and great advices!

12-09-2011, 11:15 AM
#3
Joined: Nov 2010
Posts: 14
very cool video, thanks for posting it! I was actually going to start sending promo codes for my first game to reviewers today, so it came at the perfect time
12-09-2011, 05:12 PM
#4
Joined: Aug 2011
Posts: 4
Great tips.. Thanks for sharing.
12-10-2011, 05:12 PM
#5
Joined: May 2011
Location: Edmonton, Canada
Posts: 245
Quite an interesting talk. One or two good points in there as well. Thanks.

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12-10-2011, 05:27 PM
#6
Joined: Nov 2011
Location: Near San Fran
Posts: 61
Good post! I was looking for info on this... Good luck on your app!
12-11-2011, 12:30 PM
#7
Joined: Sep 2010
Location: Atlanta
Posts: 184
Great post...thanks!
12-11-2011, 12:38 PM
#8
I've already watched it 3 times... Really like what he said about don't ever give up, it separates the good developers from the bad ones... then again, being stubborn isn't really a good idea as well, so i guess good developers can find that balance ?

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12-11-2011, 03:44 PM
#9
Joined: Dec 2011
Location: Germany
Posts: 53
Very instructive video, thanks for sharing! For us it probably means to invest more in the professional creation of game video trailers.
12-11-2011, 10:16 PM
#10
Joined: Oct 2011
Posts: 188
I watched it several times, too. Apparently, our website is rather weak, so that's what I'll be working on. Might have to start blogging, too.

What's interesting is his take on holding back reviews until the game is ready for sale. Kind of a luxury for an indie really--you take whatever press you can get, no?

Helle - 3D fluid physics blocky puzzler - App Store - Google Play
Dangerous HD - Epic 3D space combat RPG - iTunes - Website - Trailer - Soundtrack