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Indie app marketing

02-07-2012, 05:21 AM
#1
Joined: Feb 2012
Location: Sydney, Australia
Posts: 9
Indie app marketing

Hey all,
I'm running a series of blogs on some marketing experiments on some apps i've got in the store.
Just thought if i did a 'tell all' some people here would find it interesting and useful?
Anyway if anyone's interested:

http://splinter.com.au/indie-iphone-...rketing-part-1

And umm if anyone has any better ideas i'm ALL EARS! So far, i'm thinking (but cannot confirm) that the keys are:

* Make many apps
* Cross promote with a slick 'more apps by this developer' tab in each app
* Make a different app free each week so they get picked up by all the newly-free-apps promo sites
* Make lots of updates to your apps
* Facebook ads dont work... (see blog post)
02-10-2012, 01:12 AM
#2
What about adding a social factor? This could be anything from Game Center's leaderboards and challenge invites to tweeting and wall postings. It helps make the player spread the word by themselves, if they like the game.

Did you have any experience with that? (I didn't personally but am thinking about that..)

Firewall, my rule-changing turn-based strategy game, is out, get it now!

02-10-2012, 03:30 AM
#3
Joined: Feb 2012
Location: Sydney, Australia
Posts: 9
That's a good idea - however up until now, all my apps have been productivity apps not games. I'll give that a try when i make a game - thanks for the tip.
02-10-2012, 08:34 AM
#4
Joined: Feb 2012
Location: Paris, France
Posts: 146
Quote:
Originally Posted by aviadbd View Post
What about adding a social factor? This could be anything from Game Center's leaderboards and challenge invites to tweeting and wall postings. It helps make the player spread the word by themselves, if they like the game.

Did you have any experience with that? (I didn't personally but am thinking about that..)
We're adding the following functionnality into our first game, I'll be sure to share how it's fared when it's out (march) :
- Game Center
- in-game friends ranking, ala "Diamond Dash" but connected to GC rankings
- Invite friends thru email, SMS, facebook

Nicolas

I make games.
Twitter: NicolasG_B
02-11-2012, 08:44 PM
#5
Quote:
Originally Posted by nicolasgb View Post
We're adding the following functionnality into our first game, I'll be sure to share how it's fared when it's out (march) :
- Game Center
- in-game friends ranking, ala "Diamond Dash" but connected to GC rankings
- Invite friends thru email, SMS, facebook

Nicolas
Has anyone had any luck advertising apps through facebook? Or using the facebook wall to find more users to an app?
02-12-2012, 05:32 AM
#6
Joined: Feb 2012
Location: Paris, France
Posts: 146
Quote:
Originally Posted by lolzappan View Post
Has anyone had any luck advertising apps through facebook? Or using the facebook wall to find more users to an app?
I advertised a facebook app on facebook last summer with my last employer, worked pretty well. By running a couple of small test campaigns (100-200) we were able to iterate and nail down our ad (icon, text, title...) to reduce our CPI from 1 to 15c. (in France)
BUT
that was for a facebook game, not a mobile app.

I'm in mobile gaming with my own company now and I would be hesitant to pay for advertising anywhere else than directly on the platform, i.e. within other apps. I'd be worried about conversion rates.

One thing facebook could do if they were serious about mobile is launch ads that appear only for mobile users.

I make games.
Twitter: NicolasG_B
02-14-2012, 02:12 AM
#7
Joined: Dec 2010
Location: Outer Space
Posts: 411
in my experience, for whats its worth, Facebook ads don't work.
02-15-2012, 06:22 AM
#8
Joined: Feb 2012
Location: Brisbane, Australia.
Posts: 83
I'm really enjoying your blog, Chubs. I've read the first three pages of posts, but couldn't load anymore because I'm still waiting for internet to be connected at my house. Looking forward to Part 2!
02-15-2012, 06:27 AM
#9
Joined: Feb 2012
Location: Sydney, Australia
Posts: 9
Thanks liam! Stay tuned, i'm going to try the next marketing thing soon. My plan is to try crossmarketing. I'm only sorry that i can't show you what *works*, only what didn't work for me.

And on that note, layzerboy, i'm glad to see i'm not the only one who found facebook ads to be a waste of time+money.
02-15-2012, 06:54 PM
#10
Joined: Jun 2011
Location: Melbourne, Australia
Posts: 286
Have any of you guys thought about cross-marketing opportunities with other developers? i.e. private networks?

I am working on a system with a few other developers, details and link to discussion group here: http://forums.toucharcade.com/showthread.php?t=118313

Check out our iPhone games Zombitsu and Superflick or find us at Ruma Studios.